{"id":107675,"date":"2026-06-11T12:21:16","date_gmt":"2026-06-11T06:51:16","guid":{"rendered":"https:\/\/vajiramandravi.com\/current-affairs\/?p=107675"},"modified":"2026-06-11T12:50:20","modified_gmt":"2026-06-11T07:20:20","slug":"risa-timeless-tribal","status":"publish","type":"post","link":"https:\/\/vajiramandravi.com\/current-affairs\/risa-timeless-tribal\/","title":{"rendered":"RISA: Timeless Tribal"},"content":{"rendered":"<h2><b>RISA: Timeless Tribal Latest News<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The Ministry of Tribal Affairs, through the Tribal Cooperative Marketing Development Federation of India (TRIFED), recently unveiled a dedicated premium signature brand, \u2018\u2019RISA &#8211; Timeless Tribal\u2019\u2019. <\/span><\/p>\n<h2><b>About RISA: Timeless Tribal<\/b><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is a<\/span><b> dedicated premium brand for tribal textiles, embroideries, and handicrafts.<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It was <\/span><b>launched <\/b><span style=\"font-weight: 400;\">by the<\/span><b> Ministry of Tribal Affairs, through the Tribal Cooperative Marketing Development Federation of India\u00a0 (<a href=\"https:\/\/vajiramandravi.com\/current-affairs\/trifed\/\" target=\"_blank\">TRIFED<\/a>).<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The RISA initiative has been<\/span><b> conceptualised\u00a0<\/b>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">to create a <\/span><b>distinct brand identity for tribal products<\/b><\/li>\n<li style=\"text-align: justify;\"><b>strengthen market linkages<\/b><span style=\"font-weight: 400;\"> for tribal artisans<\/span><\/li>\n<li style=\"text-align: justify;\"><b>facilitate design development<\/b><span style=\"font-weight: 400;\"> and product diversification, and\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><b>promote tribal heritage in premium domestic and international markets.\u00a0<\/b><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It seeks to generate enhanced livelihood opportunities for tribal artisans while ensuring the preservation of traditional crafts and indigenous knowledge.\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As part of the <\/span><b>first phase<\/b><span style=\"font-weight: 400;\"> of implementation, <\/span><b>seven tribal textile and embroidery traditions <\/b><span style=\"font-weight: 400;\">have been identified based on their cultural significance and market potential.\u00a0<\/span>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These include<\/span><b> Eri Silk and Muga Silk of Assam, Santal Cotton of Jharkhand, Changpa Pashmina of Ladakh, Kotpad Cotton and Dongria Embroidery of Odisha, and Toda Embroidery of Tamil Nadu.\u00a0<\/b><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <\/span><b>first phase <\/b><span style=\"font-weight: 400;\">also includes focused promotion of selected <\/span><b>tribal handicrafts, <\/b><span style=\"font-weight: 400;\">namely<\/span><b> Longpi Pottery of Manipur, Turtuk Brass Cutlery of Ladakh<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Dokhra Art of Chhattisgarh.<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To facilitate design interventions and product development, <\/span><b>eminent fashion designers have been associated<\/b><span style=\"font-weight: 400;\"> with the initiative.\u00a0\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The initiative is being <\/span><b>implemented through the National Design Centre (NDC)<\/b><span style=\"font-weight: 400;\">, an <\/span><b>autonomous organisation under the Ministry of Textiles.<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The project encompasses <\/span><b>design development<\/b><span style=\"font-weight: 400;\">, <\/span><b>creation of garment prototypes, capacity building<\/b><span style=\"font-weight: 400;\"> of tribal weavers and artisans, <\/span><b>establishment of stitching facilities<\/b><span style=\"font-weight: 400;\">, strengthening of weaving and handicraft clusters, and <\/span><b>improvement of product presentation and packaging.\u00a0<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The<\/span><b> National Institute of Design (NID), Haryana,<\/b><span style=\"font-weight: 400;\"> has been engaged for the <\/span><b>development <\/b><span style=\"font-weight: 400;\">of premium and environmentally <\/span><b>sustainable packaging solutions<\/b><span style=\"font-weight: 400;\"> for products marketed under the RISA brand.\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><b>First exclusive RISA Store:<\/b><span style=\"font-weight: 400;\"> Gallery No 2, Rajiv Gandhi Handicrafts Bhawan, Connaught Place, <\/span><b>New Delhi. <\/b><\/li>\n<\/ul>\n<p><b>Source<\/b><strong>: <a href=\"https:\/\/www.hindustantimes.com\/lifestyle\/art-culture\/ministry-of-tribal-affairs-and-trifed-launches-risa-store-to-promote-tribal-textiles-embroideries-and-handicrafts-101781093044063.html\" target=\"_blank\" rel=\"nofollow noopener\">HT<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RISA: Timeless Tribal is a dedicated premium brand for tribal textiles, embroideries, and handicrafts. Read more about RISA: Timeless Tribal, State, Brand, Significance, Latest News.<\/p>\n","protected":false},"author":23,"featured_media":107664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[21,8071,22,23],"class_list":{"0":"post-107675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upsc-prelims-current-affairs","8":"tag-prelims-pointers","9":"tag-risa-timeless-tribal","10":"tag-upsc-current-affairs","11":"tag-upsc-prelims-current-affairs","12":"no-featured-image-padding"},"acf":[],"_links":{"self":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/107675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/comments?post=107675"}],"version-history":[{"count":4,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/107675\/revisions"}],"predecessor-version":[{"id":107696,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/107675\/revisions\/107696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media\/107664"}],"wp:attachment":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media?parent=107675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/categories?post=107675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/tags?post=107675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}