{"id":108020,"date":"2026-06-13T12:45:52","date_gmt":"2026-06-13T07:15:52","guid":{"rendered":"https:\/\/vajiramandravi.com\/current-affairs\/?p=108020"},"modified":"2026-06-13T12:45:52","modified_gmt":"2026-06-13T07:15:52","slug":"digidukaan","status":"publish","type":"post","link":"https:\/\/vajiramandravi.com\/current-affairs\/digidukaan\/","title":{"rendered":"DigiDukaan"},"content":{"rendered":"<h2><b>DigiDukaan Latest News<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Recently, the Department for Promotion of Industry and Internal Trade (DPIIT), in collaboration with the Open Network for Digital Commerce (ONDC), convened a Consumer Packaged Goods (CPG) Roundtable and discussed DigiDukaan.\u00a0<\/span><\/p>\n<h2><b>About DigiDukaan<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">It is an<\/span><b><a href=\"https:\/\/vajiramandravi.com\/current-affairs\/ondc\/\" target=\"_blank\"> Open Network for Digital Commerce<\/a> (ONDC&#8217;s) initiative<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It is aimed at <\/span><b>digitising kirana stores for B2B procurement.<\/b><\/li>\n<li><span style=\"font-weight: 400;\">It is designed to <\/span><b>improve efficiency across the value chain.<\/b><\/li>\n<li aria-level=\"1\"><b>Key Features of DigiDukaan<\/b>\n<ul>\n<li><b>For Kirana Stores:<\/b><span style=\"font-weight: 400;\">\u00a0 It enables kirana <\/span><b>stores to improve margins<\/b><span style=\"font-weight: 400;\"> through direct procurement by offering better visibility of schemes, improved fill rates and enhanced working capital management.<\/span><\/li>\n<li><b>For distributors:<\/b><span style=\"font-weight: 400;\"> The <\/span><b>initiative facilitates wider market reach<\/b><span style=\"font-weight: 400;\"> without additional field costs through order and collection digitisation, while improving retailer coverage.<\/span><\/li>\n<li><b>For brands<\/b><span style=\"font-weight: 400;\">: It <\/span><b>provides direct access to retailer demand signals<\/b><span style=\"font-weight: 400;\">, retail counters, and more effective deployment and tracking of schemes.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">DigiDukaan has already gained early traction in Hyderabad, where more than 10,000 retailers\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>Key Facts about Open Network for Digital Commerce<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It was <\/span><b>launched in April 2022.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a <\/span><b>network based on open protocol<\/b><span style=\"font-weight: 400;\"> and will enable local commerce across segments, such as mobility, grocery, food order and delivery, hotel booking and travel, among others, to be <\/span><b>discovered and engaged by any network-enabled application.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It aims to <\/span><b>create new opportunities, curb digital monopolies and<\/b><span style=\"font-weight: 400;\"> by supporting micro, small and medium enterprises and small traders and help them get on online platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is an initiative of the <\/span><b>Department for Promotion of Industry and Internal Trade<\/b><span style=\"font-weight: 400;\"> (DPIIT) under the <\/span><b>Ministry of Commerce and Industry.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It envisions creating a <\/span><b>level playing field for sellers, buyers, and service providers<\/b><span style=\"font-weight: 400;\"> across India, particularly small and medium enterprises (MSMEs).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It will <\/span><b>enable local commerce across segments<\/b><span style=\"font-weight: 400;\">, such as mobility, grocery, food order and delivery, hotel booking and travel, among others, to be discovered and engaged by any network-enabled application.<\/span><\/li>\n<\/ul>\n<p><b>Source: <\/b><strong><a href=\"https:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2272311&amp;reg=48&amp;lang=1\" target=\"_blank\" rel=\"nofollow noopener\">PIB<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DigiDukaan is an Open Network for Digital Commerce (ONDC&#8217;s) initiative. Read more about DigiDukaan, Aim, Key Features, Latest News.<\/p>\n","protected":false},"author":24,"featured_media":108045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[8107],"class_list":{"0":"post-108020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upsc-prelims-current-affairs","8":"tag-digidukaan","9":"no-featured-image-padding"},"acf":[],"_links":{"self":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/108020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/comments?post=108020"}],"version-history":[{"count":4,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/108020\/revisions"}],"predecessor-version":[{"id":108046,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/108020\/revisions\/108046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media\/108045"}],"wp:attachment":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media?parent=108020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/categories?post=108020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/tags?post=108020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}