{"id":113817,"date":"2026-07-18T13:46:13","date_gmt":"2026-07-18T08:16:13","guid":{"rendered":"https:\/\/vajiramandravi.com\/current-affairs\/?p=113817"},"modified":"2026-07-18T13:46:13","modified_gmt":"2026-07-18T08:16:13","slug":"e-commerce-council-of-india-ecci","status":"publish","type":"post","link":"https:\/\/vajiramandravi.com\/current-affairs\/e-commerce-council-of-india-ecci\/","title":{"rendered":"E-Commerce Council of India (ECCI)"},"content":{"rendered":"<h2><b>E-Commerce Council of India Latest News<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The Internet and Mobile Association of India (IAMAI) recently launched the E-Commerce Council of India (ECCI), a first-of-its-kind national platform dedicated to unify India\u2019s $120 billion digital commerce ecosystem. <\/span><\/p>\n<h2><b>About E-Commerce Council of India<\/b><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is a first-of-its-kind<\/span><b> national platform<\/b><span style=\"font-weight: 400;\"> dedicated to <\/span><b>advancing<\/b><span style=\"font-weight: 400;\"> the country\u2019s<\/span><b> digital commerce ecosystem<\/b><span style=\"font-weight: 400;\"> through collaborative <\/span><b>engagement between industry, government, <\/b><span style=\"font-weight: 400;\">and other key <\/span><b>stakeholders.\u00a0<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It was <\/span><b>launched <\/b><span style=\"font-weight: 400;\">by the<\/span><b> Internet and Mobile Association of India (IAMAI).<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The ECCI aims to bring together <\/span><b>policymakers, e-commerce marketplaces, brands,<\/b> <b>retailers<\/b><span style=\"font-weight: 400;\">, logistics providers, technology companies, <\/span><b>payment solution providers,<\/b><span style=\"font-weight: 400;\"> startups, <\/span><b>exporters<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/vajiramandravi.com\/current-affairs\/msme\/\" target=\"_blank\"><b>MSMEs<\/b><\/a><span style=\"font-weight: 400;\">, industry experts, and <\/span><b>academic institutions.<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The council will focus on <\/span><b>policy advocacy, research, and industry engagement <\/b><span style=\"font-weight: 400;\">across areas such as\u00a0<\/span>\n<ul>\n<li style=\"text-align: justify;\"><b>product and service e-commerce<\/b><\/li>\n<li style=\"text-align: justify;\"><b>cross-border trade\u00a0<\/b><\/li>\n<li style=\"text-align: justify;\"><b>logistics <\/b><span style=\"font-weight: 400;\">and Supply chain<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">mobility<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">travel technology<\/span><\/li>\n<li style=\"text-align: justify;\"><b>MSME enablement<\/b><\/li>\n<li style=\"text-align: justify;\"><b>digital payments<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">consumer trust<\/span><\/li>\n<li style=\"text-align: justify;\"><b>artificial intelligence.\u00a0<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>Key Facts about Internet and Mobile Association of India (IAMAI)<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Established in 2004, the IAMAI is a <\/span><b>not-for-profit industry body<\/b><span style=\"font-weight: 400;\"> registered under the Societies Registration Act, 1860.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is the <\/span><b>country\u2019s only organization representing<\/b><span style=\"font-weight: 400;\"> the <\/span><b>digital services industry<\/b><span style=\"font-weight: 400;\">, with over <\/span><b>500 members, <\/b><span style=\"font-weight: 400;\">including<\/span><b> Indian and multinational corporations<\/b><span style=\"font-weight: 400;\">, as well as startups.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The overarching objective of IAMAI is to <\/span><b>ensure the progress of the internet<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>digital economy.<\/b><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is dedicated to presenting the <\/span><b>unified voice of the businesses<\/b><span style=\"font-weight: 400;\"> it represents to the government, investors, consumers, and other stakeholders.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IAMAI <\/span><b>advocates free and fair competition<\/b><span style=\"font-weight: 400;\"> and <\/span><b>progressive and enabling laws<\/b><span style=\"font-weight: 400;\"> for businesses as well as for consumers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IAMAI <\/span><b>represents varied sectors<\/b><span style=\"font-weight: 400;\"> such as <\/span><b>digital advertising, digital entertainment, traveltech, online gamin<\/b><span style=\"font-weight: 400;\">g, digital payments, fintech, digital commerce, edtech, healthtech, agritech, big data, ML, AI &amp; IoT, AR\/VR, logistics-tech, and so on.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Its major areas of activities are <\/span><b>public policy and advocacy,<\/b> <b>business to business conferences, research, <\/b><span style=\"font-weight: 400;\">promotion of start-ups, and <\/span><b>promotion of consumer trust<\/b><span style=\"font-weight: 400;\"> and safety.<\/span><\/li>\n<\/ul>\n<p><b>News<\/b><strong>:<\/strong> <a href=\"https:\/\/www.thehindu.com\/business\/Industry\/iamai-launches-e-commerce-council-of-india-to-unify-120-bn-digital-commerce-ecosystem\/article71234602.ece\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"><strong>TH<\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Commerce Council of India is a first-of-its-kind national platform dedicated to advancing the country\u2019s digital commerce ecosystem through collaborative engagement between industry, government, and other key stakeholders. <\/p>\n","protected":false},"author":23,"featured_media":113777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[8775],"class_list":["post-113817","post","type-post","status-publish","format-standard","has-post-thumbnail","category-upsc-prelims-current-affairs","tag-e-commerce-council-of-india-ecci","no-featured-image-padding"],"acf":[],"_links":{"self":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/113817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/comments?post=113817"}],"version-history":[{"count":4,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/113817\/revisions"}],"predecessor-version":[{"id":113849,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/113817\/revisions\/113849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media\/113777"}],"wp:attachment":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media?parent=113817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/categories?post=113817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/tags?post=113817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}