{"id":12768,"date":"2026-07-03T11:32:46","date_gmt":"2026-07-03T06:02:46","guid":{"rendered":"https:\/\/vajiramandravi.com\/current-affairs\/?p=12768"},"modified":"2026-07-03T13:14:09","modified_gmt":"2026-07-03T07:44:09","slug":"esaras-app","status":"publish","type":"post","link":"https:\/\/vajiramandravi.com\/current-affairs\/esaras-app\/","title":{"rendered":"eSARAS Platform"},"content":{"rendered":"<h2><b>eSARAS Platform Latest News<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">eSARAS platform has significantly expanded its reach over the years and more than 8.62 crore women Self-Help Group members now have access to a digital storefront through eSARAS.\u00a0<\/span><\/p>\n<h2><b>About eSARAS Platform<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is developed by the <\/span><b>Ministry of Rural Development<\/b><span style=\"font-weight: 400;\"> under the <\/span><b>Deendayal Antyodaya Yojana\u2013National Rural Livelihoods Mission (DAY-NRLM).<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eSARAS is the official online marketplace built exclusively for products made by <\/span><b>women Self-Help Groups and their federations<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has emerged as a flagship initiative that combines <\/span><b>Digital India\u2019s technological framework<\/b><span style=\"font-weight: 400;\"> with grassroots entrepreneurship.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The platform lists local products <\/span><b>across major categories:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Home and Living<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Women&#8217;s Apparel and Accessories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Men&#8217;s Apparel and Accessories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Personal Care<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Food Items<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Kids Toys &amp; Accessories<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>Features of eSARAS Platform<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It enabled artisans to sell directly to consumers without relying on multiple intermediaries.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is integrated with the <\/span><b>Open Network for Digital Commerce (ONDC) and UMANG platform.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To cater to institutional and corporate buyers, the Ministry has introduced the premium <\/span><b>\u201cSARAS Shakti Collection\u201d,<\/b><span style=\"font-weight: 400;\"> a curated range of products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Significance:<\/b><span style=\"font-weight: 400;\"> It is positioning India\u2019s rural artisans to compete in larger markets without losing the authenticity of their craft.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Source: <\/b><strong><a href=\"https:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2279692&amp;reg=3&amp;lang=1\" target=\"_blank\" rel=\"nofollow noopener\">PIB<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eSARAS Platform is developed by the Ministry of Rural Development under the Deendayal Antyodaya Yojana\u2013National Rural Livelihoods Mission (DAY-NRLM). Read more about eSARAS Platform, Features, Significance, Latest News.<\/p>\n","protected":false},"author":5,"featured_media":111133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[8468],"class_list":{"0":"post-12768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upsc-prelims-current-affairs","8":"tag-esaras-platform","9":"no-featured-image-padding"},"acf":[],"_links":{"self":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/12768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/comments?post=12768"}],"version-history":[{"count":3,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/12768\/revisions"}],"predecessor-version":[{"id":111118,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/12768\/revisions\/111118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media\/111133"}],"wp:attachment":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media?parent=12768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/categories?post=12768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/tags?post=12768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}