{"id":23108,"date":"2024-05-06T02:55:22","date_gmt":"2024-05-05T21:25:22","guid":{"rendered":"https:\/\/vajiramandravi.com\/current-affairs\/?p=23108"},"modified":"2025-04-07T00:17:46","modified_gmt":"2025-04-06T18:47:46","slug":"drip-pricing","status":"publish","type":"post","link":"https:\/\/vajiramandravi.com\/current-affairs\/drip-pricing\/","title":{"rendered":"What is Drip Pricing?"},"content":{"rendered":"<h2>About Drip Pricing:<\/h2>\n<ul>\n<li>Drip pricing is a <strong>pricing technique<\/strong> in which <strong>firms advertise only part of<\/strong> a <strong>product\u2019s price<\/strong> and <strong>reveal other charges later as<\/strong> the <strong>customer goes through<\/strong> the <strong>buying process<\/strong>.<\/li>\n<li>Drip pricing may <strong>initially withhold unavoidable fees<\/strong>, such as booking, service, resort, or credit card fees, local hotel taxes, <strong>or any other add-ons<\/strong> like internet access or certain facilities and amenities <strong>t<\/strong>hat are<strong> required to use a product<\/strong> or service.<\/li>\n<li><strong>These additional<\/strong> and often <strong>mandatory costs<\/strong> are then<strong> disclosed<\/strong> by the seller <strong>one by one or \u201cdripped\u201d to the buyer at the point of purchase.<\/strong><\/li>\n<li>It is commonly used in the hospitality and travel markets, as well as for other online payments.\u00a0<\/li>\n<li>Companies may<strong> utilize a price-dipping<\/strong> approach in order to<strong> entice a customer into starting the purchase process<\/strong>, at which point the customer may not want to restart his or her search, once they find out the added costs.<\/li>\n<li>It can be <strong>frustrating for consumers<\/strong>, <strong>who<\/strong> typically <strong>want to know upfront how much a product<\/strong> or service <strong>will cost<\/strong>, and may feel duped by later add-ons.<\/li>\n<li>Drip pricing can <strong>make comparison shopping more difficult<\/strong> and <strong>penalize sellers who are<\/strong> more <strong>transparent with<\/strong> their <strong>pricing<\/strong>.<\/li>\n<li>An example of price dipping is the cost of an airplane ticket that doesn&#8217;t include baggage fees.\u00a0<\/li>\n<\/ul>\n<hr \/>\n<h3>Q1: What is Predatory Pricing?<\/h3>\n<p>Predatory pricing is the illegal business practice of setting prices for a product unrealistically low in order to eliminate the competition. Predatory pricing violates antitrust laws, as its goal is to create a monopoly.<\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/www.hindustantimes.com\/business\/centre-issues-warning-against-drip-pricing-what-is-it-101714907056107.html\" target=\"_blank\" rel=\"nofollow noopener\">Centre issues warning against \u2018drip pricing\u2019. What is it?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drip pricing is a pricing technique in which firms advertise only part of a product\u2019s price and reveal other charges later as the customer goes through the buying process.<\/p>\n","protected":false},"author":5,"featured_media":23109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-23108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upsc-prelims-current-affairs","8":"no-featured-image-padding"},"acf":[],"_links":{"self":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/23108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/comments?post=23108"}],"version-history":[{"count":0,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/23108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media\/23109"}],"wp:attachment":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media?parent=23108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/categories?post=23108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/tags?post=23108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}