{"id":23679,"date":"2024-11-27T12:08:58","date_gmt":"2024-11-27T06:38:58","guid":{"rendered":"https:\/\/vajiramandravi.com\/current-affairs\/?p=23679"},"modified":"2025-04-07T04:12:20","modified_gmt":"2025-04-06T22:42:20","slug":"advertising-standards-council-of-india","status":"publish","type":"post","link":"https:\/\/vajiramandravi.com\/current-affairs\/advertising-standards-council-of-india\/","title":{"rendered":"Advertising Standards Council of India"},"content":{"rendered":"<h2><strong>About Advertising Standards Council of India (ASCI):<\/strong><\/h2>\n<ul>\n<li>It is a <strong>voluntary self-regulatory organization<\/strong> of the <strong>advertising industry<\/strong> in India.\u00a0<\/li>\n<li>Established in 1985, ASCI is registered as a <strong>non-profit company under<\/strong> Section 25 of the <strong>Company Act.<\/strong><\/li>\n<li>ASCI is <strong>committed to<\/strong> the cause of <strong>self-regulation in advertising,<\/strong> ensuring the protection of the interests of consumers.\u00a0<\/li>\n<li>ASCI seeks to <strong>ensure that advertisements conform to its Code for Self-Regulation,<\/strong> which requires advertisements to be legal, decent, honest, and truthful and not hazardous or harmful while observing fairness in competition.\u00a0<\/li>\n<li>ASCI <strong>looks into complaints across all media,<\/strong> such as Print, TV, Radio, hoardings, SMS, Emailers, Internet\/web-site, product packaging, brochures, promotional material, and point of sale material, etc.<\/li>\n<li><strong>Structure<\/strong>:\n<ul>\n<li>A <strong>Board of Governors,<\/strong> which includes 16 members drawn from <strong>prominent businesses, media agencies, and advertisers<\/strong>, among others.<\/li>\n<li>The <strong>Consumer Complaints Council (CCC),<\/strong> a body that investigates complaints and decides whether advertisements adhere to the Advertisement Standards Council of India Code.<\/li>\n<li>A <strong>Secretariat<\/strong>, headed by the Secretary General, oversees the day-to-day operations of the organisation.<\/li>\n<\/ul>\n<\/li>\n<li>While ASCI is <strong>not a government body<\/strong>, its role has been widely acknowledged, and in 2006, the <strong>Ministry of Information and Broadcasting issued a mandate requiring all TV advertisements <\/strong>in India<strong> to follow ASCI\u2019s codes.\u00a0<\/strong><\/li>\n<li>ASCI is a part of the Executive Committee of the International Council on Ad Self-Regulation (ICAS).<\/li>\n<\/ul>\n<hr \/>\n<h3><strong>Q1<\/strong>: What is the International Council on Ad Self-Regulation (ICAS)?<\/h3>\n<p>ICAS is a global platform which promotes effective advertising self-regulation. ICAS members include self-regulatory organizations (SROs) as well as regional and international organizations working to promote adverts which are legal, decent, honest and truthful.<\/p>\n<p><strong>News<\/strong>: <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/news\/advertising\/real-estate-and-betting-top-asci-half-yearly-complaints\/115696330\" target=\"_blank\" rel=\"nofollow noopener\">Real Estate and Betting top ASCI half-yearly complaints<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Standards Council of India (ASCI) is a voluntary self-regulatory organization of the advertising industry in India. <\/p>\n","protected":false},"author":5,"featured_media":23680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-23679","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upsc-prelims-current-affairs","8":"no-featured-image-padding"},"acf":[],"_links":{"self":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/23679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/comments?post=23679"}],"version-history":[{"count":0,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/23679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media\/23680"}],"wp:attachment":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media?parent=23679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/categories?post=23679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/tags?post=23679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}