{"id":25525,"date":"2024-08-02T10:46:19","date_gmt":"2024-08-02T05:16:19","guid":{"rendered":"https:\/\/vajiramandravi.com\/current-affairs\/?p=25525"},"modified":"2025-04-07T18:35:51","modified_gmt":"2025-04-07T13:05:51","slug":"surrogate-advertising","status":"publish","type":"post","link":"https:\/\/vajiramandravi.com\/current-affairs\/surrogate-advertising\/","title":{"rendered":"What is Surrogate Advertising?"},"content":{"rendered":"<h2><strong>About Surrogate Advertising:<\/strong><\/h2>\n<ul>\n<li>It refers to a form of <strong>advertisement that duplicates<\/strong> the <strong>brand image of one product to promote another product<\/strong> of the same brand.<\/li>\n<li>The word surrogate means a \u2018substitute\u2019. Usually, brands use surrogate advertising to <strong>promote products that cannot be advertised directly due to legal or social restrictions.<\/strong><\/li>\n<li><strong>Surrogate goods<\/strong> could <strong>either resemble a similar commodity or<\/strong> an <strong>entirely different product<\/strong>. Meaning, companies advertise their products and services by disguising them for some other product under the same brand name.<\/li>\n<li><strong>From liquor to tobacco-related products<\/strong>, several brands have embraced this form of advertising <strong>to spread their word and uphold their image<\/strong> in the industry.<\/li>\n<li>In India, surrogate ads are common and used across several media platforms. For <strong>example, liquor brands <\/strong>using their brand names and logos to <strong>promote products like music CDs, soda<\/strong>, and more.<\/li>\n<li>While the <strong>target audience knows a particular brand\u2019s niche<\/strong>, surrogate advertising helps you <strong>get your message across in a subtle and legal way.<\/strong><\/li>\n<li>The motive behind doing so is to <strong>ensure that<\/strong> the <strong>customers can be recall the original product<\/strong> in the disguise of another advertised product. This process is also called <strong>\u201cbrand extension\u201d.<\/strong><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>Q1<\/strong>: What is the Board of Control for Cricket in India (BCCI)?<\/h3>\n<p>The Board of Control for Cricket in India (BCCI) is the national governing body for cricket in India. The board was formed in December 1928 as a society, registered under the Tamil Nadu Societies Registration Act. It is a consortium of state cricket associations and the state associations select their representatives who in turn elect the BCCI officials. The BCCI is India&#8217;s richest sporting body and the richest cricket board in the world.<\/p>\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.thehindu.com\/sci-tech\/health\/health-ministry-asks-bcci-sai-to-bring-in-measures-to-prevent-tobacco-and-alcohol-advertisements\/article68474360.ece\" target=\"_blank\" rel=\"nofollow noopener\">Health Ministry asks BCCI, SAI to bring in measures to prevent tobacco and alcohol advertisements<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surrogate Advertising refers to a form of advertisement that duplicates the brand image of one product to promote another product of the same brand.<\/p>\n","protected":false},"author":5,"featured_media":25526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-25525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upsc-prelims-current-affairs","8":"no-featured-image-padding"},"acf":[],"_links":{"self":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/25525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/comments?post=25525"}],"version-history":[{"count":0,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/25525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media\/25526"}],"wp:attachment":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media?parent=25525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/categories?post=25525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/tags?post=25525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}