{"id":91412,"date":"2026-03-07T13:35:41","date_gmt":"2026-03-07T08:05:41","guid":{"rendered":"https:\/\/vajiramandravi.com\/current-affairs\/?p=91412"},"modified":"2026-03-07T13:35:41","modified_gmt":"2026-03-07T08:05:41","slug":"broadcast-audience-research-council","status":"publish","type":"post","link":"https:\/\/vajiramandravi.com\/current-affairs\/broadcast-audience-research-council\/","title":{"rendered":"Broadcast Audience Research Council (BARC)"},"content":{"rendered":"<h2><b>Broadcast Audience Research Council (BARC) Latest News<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The Ministry of Information and Broadcasting recently asked the Broadcast Audience Research Council (BARC) to suspend publication of Television Rating Points (TRPs) for TV news channels for four weeks or until further direction.<\/span><\/p>\n<h2><b>About Broadcast Audience Research Council (BARC)<\/b><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is a <\/span><b>joint industry company founded by stakeholder bodies that represent Broadcasters, Advertisers and Advertising &amp; Advertising Agencies.\u00a0<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It <\/span><b>owns and manages<\/b><span style=\"font-weight: 400;\"> a transparent, accurate, and inclusive <\/span><b>TV audience measurement system.\u00a0<\/b><\/li>\n<li style=\"text-align: justify;\"><b>Established in 2010<\/b><span style=\"font-weight: 400;\">, the BARC has since been the <\/span><b>sole body which can measure and publish television audience data in the country.<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is <\/span><b>based in Mumbai<\/b><span style=\"font-weight: 400;\">, India.<\/span><\/li>\n<\/ul>\n<h2><b>What is Television Rating Point (TRP)?<\/b><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is a <\/span><b>metric used to measure the popularity and viewership of television programs.<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <\/span><b>more viewers<\/b><span style=\"font-weight: 400;\"> a program has, the<\/span><b> higher its TRP rating.\u00a0<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is calculated by measuring the viewership of a particular program over a period of time, usually a week.\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">TRP ratings are<\/span><b> used by broadcasters and advertisers to determine the popularity <\/b><span style=\"font-weight: 400;\">of different<\/span><b> TV programs.<\/b><\/li>\n<li style=\"text-align: justify;\"><b>According to the <a href=\"https:\/\/vajiramandravi.com\/current-affairs\/television-rating-point-trp\/\" target=\"_blank\">TRP<\/a><\/b><span style=\"font-weight: 400;\"> of a TV channel or programme, <\/span><b>advertisers decide where to display their advertisements<\/b><span style=\"font-weight: 400;\">, and investors will decide about the investment of the money.<\/span><\/li>\n<\/ul>\n<h2><b>How is TRP Calculated in India?<\/b><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In India, TRP is <\/span><b>calculated by BARC using \u201cBAR-O-meters\u201d,<\/b><span style=\"font-weight: 400;\"> that are <\/span><b>installed in televisions in selected households.\u00a0<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It <\/span><b>uses audio watermark technology to measure viewership<\/b><span style=\"font-weight: 400;\"> of TV channels, and it also <\/span><b>measures time-shifted viewing and simulcasts.\u00a0<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">BARC has installed <\/span><b>\u201cBAR-O-meters<\/b><span style=\"font-weight: 400;\">\u201d in over 58,000 impanelled households.\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These gadgets <\/span><b>record data about the channel or programme watched<\/b><span style=\"font-weight: 400;\"> by the family members or selected people. This method is called the <\/span><b>People meters.<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In this way, <\/span><b>some thousand viewers are surveyed<\/b><span style=\"font-weight: 400;\"> in the form of <\/span><b>justice and sampling.\u00a0<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <\/span><b>data <\/b><span style=\"font-weight: 400;\">is then <\/span><b>extrapolated to estimate the viewership of the entire population.<\/b><\/li>\n<li style=\"text-align: justify;\"><b>Another method <\/b><span style=\"font-weight: 400;\">is known as<\/span><b> picture matching,<\/b><span style=\"font-weight: 400;\"> where the <\/span><b>people meter records a small portion of the picture that is being watched <\/b><span style=\"font-weight: 400;\">on the TV.\u00a0<\/span>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This <\/span><b>data <\/b><span style=\"font-weight: 400;\">is collected from a set of homes in the <\/span><b>form of pictures <\/b><span style=\"font-weight: 400;\">and later on is <\/span><b>analysed to calculate the TRPs.<\/b><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <\/span><b>BARC releases weekly TRP results every Thursday ranking all TV channels and TV programmes.<\/b><\/li>\n<\/ul>\n<p><b>Source<\/b><span style=\"font-weight: 400;\">: <\/span><strong><a href=\"https:\/\/www.thehindu.com\/news\/national\/govt-directs-barc-to-immediately-stop-reporting-on-trps-for-tv-news-channels\/article70712975.ece\" target=\"_blank\" rel=\"nofollow noopener\">TH<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broadcast Audience Research Council (BARC) is a joint industry company founded by stakeholder bodies that represent Broadcasters, Advertisers and Advertising &#038; Advertising Agencies. <\/p>\n","protected":false},"author":23,"featured_media":91423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[5902],"class_list":{"0":"post-91412","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upsc-prelims-current-affairs","8":"tag-broadcast-audience-research-council","9":"no-featured-image-padding"},"acf":[],"_links":{"self":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/91412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/comments?post=91412"}],"version-history":[{"count":4,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/91412\/revisions"}],"predecessor-version":[{"id":91443,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/91412\/revisions\/91443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media\/91423"}],"wp:attachment":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media?parent=91412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/categories?post=91412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/tags?post=91412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}