{"id":98548,"date":"2026-04-16T14:17:55","date_gmt":"2026-04-16T08:47:55","guid":{"rendered":"https:\/\/vajiramandravi.com\/current-affairs\/?p=98548"},"modified":"2026-04-16T14:27:54","modified_gmt":"2026-04-16T08:57:54","slug":"mylic-and-super-sales-saathi-mobile-applications","status":"publish","type":"post","link":"https:\/\/vajiramandravi.com\/current-affairs\/mylic-and-super-sales-saathi-mobile-applications\/","title":{"rendered":"MyLIC and Super Sales Saathi Mobile Applications"},"content":{"rendered":"<h2><b>MyLIC and Super Sales Saathi Latest News<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Life Insurance Corporation of India (LIC) recently launched two advanced mobile applications\u2014MyLIC and Super Sales Saathi.<\/span><\/p>\n<h2><b>About MyLIC and Super Sales Saathi<\/b><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are two <\/span><b>advanced mobile applications launched by Life Insurance Corporation of India (LIC)<\/b><span style=\"font-weight: 400;\">; <\/span><b>MyLIC for customers<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Super Sales Saathi for<\/b><span style=\"font-weight: 400;\"> its vast network of <\/span><b>intermediaries.<\/b><\/li>\n<li style=\"text-align: justify;\"><b>MyLIC App:<\/b>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It offers a comprehensive, <\/span><b>360-degree digital experience<\/b><span style=\"font-weight: 400;\">, <\/span><b>integrating multiple services<\/b><span style=\"font-weight: 400;\"> into a single platform.\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Designed to <\/span><b>reduce paperwork<\/b><span style=\"font-weight: 400;\"> and <\/span><b>improve convenience, <\/b><span style=\"font-weight: 400;\">it empowers <\/span><b>policyholders to manage their insurance needs<\/b><span style=\"font-weight: 400;\"> seamlessly.<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Key features<\/b><span style=\"font-weight: 400;\"> include:<\/span>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">View and<\/span><b> manage entire insurance portfolio<\/b><span style=\"font-weight: 400;\"> in one place<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instant <\/span><b>premium payments<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Real-time<\/span><b> tracking of policy benefits<\/b><\/li>\n<li style=\"text-align: justify;\"><b>Paperless policy loans<\/b><\/li>\n<li style=\"text-align: justify;\"><b>Online policy updates<\/b><span style=\"font-weight: 400;\"> and revival of lapsed policies<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Digital purchase of new insurance plans<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Fast and <\/span><b>secure e-KYC<\/b><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The app aims to <\/span><b>put customers in control <\/b><span style=\"font-weight: 400;\">of their financial protection journey while ensuring faster and more transparent services.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><b>Super Sales Saathi App:<\/b>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is tailored <\/span><b>for LIC&#8217;s intermediaries and agents,<\/b><span style=\"font-weight: 400;\"> enabling them to enhance productivity and customer service through advanced digital tools.<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Key capabilities <\/b><span style=\"font-weight: 400;\">include:<\/span>\n<ul>\n<li style=\"text-align: justify;\"><b>Digital sales and marketing tools<\/b><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Real-time policy status tracking<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Automated reminders <\/b><span style=\"font-weight: 400;\">for follow-ups<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Integrated communication with customers<\/b><\/li>\n<li style=\"text-align: justify;\"><b>AI-driven insights <\/b><span style=\"font-weight: 400;\">to improve customer value<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Digital sales kits<\/b><span style=\"font-weight: 400;\"> and product explainers<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Performance dashboards <\/b><span style=\"font-weight: 400;\">for tracking targets and achievements<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This platform is expected to significantly improve efficiency across LIC&#8217;s vast distribution network.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><b>Both applications <\/b><span style=\"font-weight: 400;\">are <\/span><b>built on LIC&#8217;s DIVE (Digital Innovation &amp; Value Enhancement) platform,<\/b><span style=\"font-weight: 400;\"> which provides a secure, integrated, and scalable digital infrastructure.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The platform is designed to deliver a seamless experience across customers, intermediaries, and employees\u2014ensuring faster processing, enhanced security, and improved service delivery.<\/span><\/li>\n<\/ul>\n<p><strong>Source: <a href=\"https:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2252346&amp;reg=3&amp;lang=1\" target=\"_blank\" rel=\"nofollow noopener\">PIB<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MyLIC and Super Sales Saathi are two advanced mobile applications launched by Life Insurance Corporation of India (LIC). Read more about MyLIC and Super Sales Saathi Mobile Applications, Key Features, Latest News.<\/p>\n","protected":false},"author":23,"featured_media":98613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[6894,21,22,23],"class_list":{"0":"post-98548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upsc-prelims-current-affairs","8":"tag-mylic-and-super-sales-saathi-mobile-applications","9":"tag-prelims-pointers","10":"tag-upsc-current-affairs","11":"tag-upsc-prelims-current-affairs","12":"no-featured-image-padding"},"acf":[],"_links":{"self":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/98548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/comments?post=98548"}],"version-history":[{"count":4,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/98548\/revisions"}],"predecessor-version":[{"id":98612,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/posts\/98548\/revisions\/98612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media\/98613"}],"wp:attachment":[{"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/media?parent=98548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/categories?post=98548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vajiramandravi.com\/current-affairs\/wp-json\/wp\/v2\/tags?post=98548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}