Committee on Content Regulation in Government Advertising

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Overview:

Delhi Lieutenant-Governor (L-G) Vinai Kumar Saxena has recently directed Delhi Chief Secretary Naresh Kumar to implement a 2016 order of the Committee on Content Regulation in Government Advertising (CCRGA).

About Committee on Content Regulation in Government Advertising (CCRGA):

  • It is a three-member body.
  • It was formed by the Union Ministry of Information and Broadcasting in April, 2016, on the directions of the Supreme Court in its judgment in the Common Cause vs. Union of India case in May, 2015.
  • The body is set up to regulate the content of Central and State government advertisements in all media platforms.
  • The SC had also mandated States to constitute their own respective bodies.
  • While some States have set up committees to regulate public advertising content, some have given consent to the CCRGA to monitor their advertisements.
  • The SC, in its order had also issued a set of guidelines for public-funded advertising by governments.
  • Some of the guidelines mentioned include that government advertising should maintain political neutrality and avoid glorification of political personalities or projecting a positive impression of the party in power or a negative impression of parties critical of the government.
  • They also should not be used at patronising media houses.

 


Q1) What is ASCI?

The Advertising Standards Council of India (ASCI) is a voluntary self-regulatory organisation established in 1985, comprising members from marketing, creative, media, and allied companies in India and is committed to protecting the interests of Indian consumers through self-regulation in advertising.

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