Digital Brand Identity Manual

Digital Brand Identity Manual Latest News

Recently, the Ministry of Electronics and Information Technology (MeitY) launched the Digital Brand Identity Manual (DBIM) and the inaugural Chief Information Officer (CIO) Conference 2025

About Digital Brand Identity Manual

• It aims to establish a standardized and cohesive digital identity across all government ministries and platforms, enhancing accessibility, inclusivity, and citizen engagement.
• The primary objective of the DBIM is to create a unified and consistent digital brand for the Government of India.
• It is part of the “Gov.In: Harmonisation of Government of India’s Digital Footprint” initiative.
• The initiative focuses on simplifying and standardizing government websites, ensuring that citizens from diverse backgrounds can easily navigate and access essential government services.
• By standardizing elements such as color palettes, typography, and iconography, the manual not only ensures uniformity in look and feel but also strengthens the integrity of government-hosted dat
• This cohesive approach will enable government departments to present a compelling and trustworthy brand presence, both nationally and globally
• The guidelines extend beyond websites to cover mobile applications and social media platforms, reinforcing a seamless user experience across all digital touch points

Features of Digital Brand Identity Manual Initiative

• DBIM Toolkit for ensuring uniformity in digital identity.Gov.In CMS Platform for streamlined website management
• Central Content Publishing System (CCPS) for centralized content governance
• Social Media Campaign Guidelines to standardize digital communication.

Digital Brand Identity Manual FAQs

Q1. What is a brand identity manual?

Ans. A brand manual is an essential document that acts as the cornerstone in a company's communication and positioning strategy.

Q2. What does a CMS platform do?

Ans. A content management system helps you create, manage, and publish content on the web. It also helps keep content organized and accessible so it can be used and repurposed effectively. 

Source: PIB