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Recently, eSARAS mobile App was launched by the Secretary of Union Ministry of Rural Development, Government of India at New Delhi.

About eSARAS App:


  • It is an e-commerce mobile app which will be used as a more effective platform for marketing of the products made by women of self-help groups.
  • It is an initiative conceptualized by the DAY-NRLM, Ministry of Rural Development (MoRD), towards the marketing of the best, authentic handicrafts and hand-looms.
  • This initiative promotes the spirit of Vocal for Local even further with easier marketing of products prepared by SHGs.
  • Along with that eSARAS Fulfillment Centre was also inaugurated.
  • These centres  will be managed by the Foundation for Development of Rural Value Chains (FDRVC - a Not for Profit Company constituted jointly by Ministry of Rural Development and Tata Trust).
  • This centre will be used for processing, packaging and shipping of products that customers purchase through the eSARAS Portal and eSARAS mobile App.
  • It will handle the logistics required to bring an online order to a customer's doorstep.


Key Facts about DAY-NRLM scheme.

  • Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM) is the flagship program of the Ministry of Rural Development.
  • Its aim is promoting poverty reduction through building strong institutions for the poor, particularly women, and enabling these institutions to access a range of financial services and livelihoods.        
  • Key Features:
    • Universal Social Mobilisation: At least one woman member from each identified rural poor household, is to be brought under the Self Help Group (SHG) network in a time bound manner.
    • Participatory Identification of Poor (PIP): All households identified as poor through the PIP process is the NRLM Target Group and is eligible for all the benefits under the programme.
    • Community Funds as Resources in Perpetuity: NRLM provides Revolving Fund (RF) and Community Investment Fund (CIF) as resources in perpetuity to the institutions of the poor, to strengthen their institutional and financial management capacity.


Q1) What is a Self-Help Group?

Self-Help Groups (SHGs) are small, informal, and voluntary associations of individuals, usually from similar socio-economic backgrounds, who come together to address common social and economic needs. SHGs are primarily focused on empowering their members, particularly women, through mutual support, collective decision-making, and skill development.

Source: DAY-NRLM launches Mobile App to Market products made by women of Self-help Groups