eSARAS App

About eSARAS App:

 

• It is an e-commerce mobile app which will be used as a more effective platform for marketing of the products made by women of self-help groups.
• It is an initiative conceptualized by the DAY-NRLM, Ministry of Rural Development (MoRD), towards the marketing of the best, authentic handicrafts and hand-looms.
• This initiative promotes the spirit of Vocal for Local even further with easier marketing of products prepared by SHGs.
• Along with that eSARAS Fulfillment Centre was also inaugurated.
• These centres  will be managed by the Foundation for Development of Rural Value Chains (FDRVC - a Not for Profit Company constituted jointly by Ministry of Rural Development and Tata Trust).
• This centre will be used for processing, packaging and shipping of products that customers purchase through the eSARAS Portal and eSARAS mobile App.
• It will handle the logistics required to bring an online order to a customer's doorstep.

 

Key Facts about DAY-NRLM scheme.

• Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM) is the flagship program of the Ministry of Rural Development.
• Its aim is promoting poverty reduction through building strong institutions for the poor, particularly women, and enabling these institutions to access a range of financial services and livelihoods.        
• Key Features:
  • Universal Social Mobilisation: At least one woman member from each identified rural poor household, is to be brought under the Self Help Group (SHG) network in a time bound manner.
  • Participatory Identification of Poor (PIP): All households identified as poor through the PIP process is the NRLM Target Group and is eligible for all the benefits under the programme.
  • Community Funds as Resources in Perpetuity: NRLM provides Revolving Fund (RF) and Community Investment Fund (CIF) as resources in perpetuity to the institutions of the poor, to strengthen their institutional and financial management capacity.

 

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Q1) What is a Self-Help Group?

Self-Help Groups (SHGs) are small, informal, and voluntary associations of individuals, usually from similar socio-economic backgrounds, who come together to address common social and economic needs. SHGs are primarily focused on empowering their members, particularly women, through mutual support, collective decision-making, and skill development.

Source: DAY-NRLM launches Mobile App to Market products made by women of Self-help Groups