Adopt a Heritage 2.0 Program

About Adopt a Heritage 2.0 Program

• It is a revamped version of the earlier scheme launched in 2017 and clearly defines the amenities sought for different monuments as per AMASR Act 1958.
• The programme seeks collaboration with the private/public sector companies / trusts / societies / NGOs etc. through their CSR funding who intend to provide, develop, and maintain ‘amenities’ at centrally protected monuments and sites.
•  The stakeholders can apply for adopting a monument or specific amenities at a monument through a dedicated web portal (www.indianheritage.gov.in)
• It contains details of monuments sought for adoption along with gap analysis and financial estimation of amenities.

What is Adopt a Heritage Scheme?

• It is an initiative of the Ministry of Tourism, in collaboration with the Ministry of Culture and the Archaeological Survey of India.
• It was launched in September 2017 on World Tourism Day.
• Under it, the government invites entities, including public sector companies, private sector firms, as well as individuals, to develop selected monuments and heritage and tourist sites across India.
• The project aims to encourage these entities to become ‘Monument Mitras’ and take up the responsibility of developing and upgrading the basic and advanced tourist amenities at these sites.
• The corporate sector is expected to use corporate social responsibility (CSR) funds for the upkeep of the site.
• The Monument Mitras, in turn, will get limited visibility on the site premises and on the Incredible India website

Q1) What Is Corporate Social Responsibility (CSR)?

Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental.

Source: Deadline for Submission of Applications for “Adopt a Heritage 2.0” Program – December 31, 2023