‘Innovations for You’ Coffee Table Book

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Atal Innovation Mission (AIM) NITI Aayog recently launched the fourth edition of ‘Innovations for You’ coffee table book featuring 75 successful women entrepreneurs of India.

About ‘Innovations for You’ Coffee Table Book:

  • 'Innovations For You' is a Coffee Table Book series with 3 editions being released previously.
  • The book captures success stories of start-ups supported through Atal Incubation Centres, Atal Community Innovation Centres and Atal New India Challenges, three flagship programs under the Atal Innovation Mission.
  • Each edition showcases the journey of entrepreneurs working in different sectors and is dedicated to creating new, disruptive, innovative products, services, and solutions that can pave the path for a sustainable future.
  • The first edition was focused on the Healthcare sector; the second on Agriculture and the Allied sector and the third on Transport and Mobility.
  • Out of the 2900 plus startups supported by AIM, more than 850 plus are led by women. 

Atal Innovation Mission (AIM):

  • Objective: The Atal Innovation Mission (AIM) including Self-Employment and Talent Utilisation (SETU) is Government of India's endeavour to promote a culture of innovation and entrepreneurship esp. in technology driven areas.
  • Mission HQ: New Delhi.
  • Background: In 2016, Union Cabinet approved the establishment of Atal Innovation Mission (AIM) and Self-Employment and Talent Utilisation (SETU) in NITI Aayog.
  • It has two core Functions:
    • (1) Entrepreneurship promotion through Self-Employment and Talent Utilisation wherein innovators will be supported to become successful entrepreneurs and
    • (2) Innovation promotion to provide a platform where innovative ideas are generated.


  • Atal Tinkering Labs (ATLs):
    • ATLs were established in school across India as a workspace where young minds can give shape to their ideas through hands-on do-it-yourself mode, and learn innovation skills.
  • Atal Incubation Centres (AICs): 
    • Established across India to help start-ups expand quicker and enable innovation-entrepreneurship, in core sectors such as manufacturing, transport, energy, education, agriculture, water and sanitation, etc.
  • Scale-up support to Established Incubators (EIC):
    • Under it, the start-up ecosystem in the country will be transformed by upgrading the Established Incubation Centres to world-class standards.
  • Atal New India Challenge:
    • To promote the design and development of innovation-driven products based on cutting edge technologies.
  • Mentor of Change Programme:
    • To guide and mentor students at the ATLs and AICs set up all over the country with a vision to enable them to develop the skills of strategic thinking, creation and innovation.
  • Atal Community Innovation Centre:
    • The main aim is to cater to the underserved/unserved regions of India so as to foster a spirit of entrepreneurship as well as creativity and innovation.
  • Atal Research & Innovation for Small Enterprises (ARISE):
    • To promote research and innovation and increase the competitiveness of Indian startups and small enterprises including Micro, Small and Medium Enterprises.

Source : PIB