One District One Product (ODOP) Initiative?

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One District One Product (ODOP) Initiative? Blog Image


The Ministry of Youth Affairs and Sports is presenting Khelo India University Games (KIUG) winners with ‘One District One Product’ gifts.

About One District One Product  (ODOP) Initiative:

  • It was launched by the Ministry of Food Processing Industries in 2018.
  • Objective: To help districts reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially, in rural areas.
  • The initiative aims to select, brand, and promote at least One Product from each District of the country for enabling holistic socioeconomic growth across all regions.
  • ODOP Initiative aims to turn every district in India, into an export hub through promotion of the product in which the district specialises. 
  • The initiative plans to accomplish this by scaling manufacturing, supporting local businesses, finding potential foreign customers and so on, thus helping to achieve the ‘Atmanirbhar Bharat’ vision.
  • The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.
  • This initiative is carried out with the ‘Districts as Exports Hub’ initiative by the Directorate General of Foreign Trade (DGFT), Department of Commerce.
  • Process:
    • Under the ODOP initiative, all products have been selected by States/UTs by taking into consideration the existing ecosystem on the ground, products identified under Districts as Export Hubs (DEH), and GI-tagged products.
    • The finalized list is communicated to the Department for Promotion of Industry and Internal Trade (DPIIT) by the relevant Department of States/UTs.
    • All activities including exhibitions, capacity building, etc. are undertaken at the State/UT and district level, in consultation and coordination with the States/UTs.


Q1) What is a geographical indication (GI)?

A geographical indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. In order to function as a GI, a sign must identify a product as originating in a given place.

Source: From ‘Jeetu the dear’ to Lucknow’s chikankari, Khelo India winners being given ODOP gifts