One District One Product (ODOP) Initiative?

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Overview:

The Ministry of Youth Affairs and Sports is presenting Khelo India University Games (KIUG) winners with ‘One District One Product’ gifts.

About One District One Product  (ODOP) Initiative:

  • It was launched by the Ministry of Food Processing Industries in 2018.
  • Objective: To help districts reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially, in rural areas.
  • The initiative aims to select, brand, and promote at least One Product from each District of the country for enabling holistic socioeconomic growth across all regions.
  • ODOP Initiative aims to turn every district in India, into an export hub through promotion of the product in which the district specialises. 
  • The initiative plans to accomplish this by scaling manufacturing, supporting local businesses, finding potential foreign customers and so on, thus helping to achieve the ‘Atmanirbhar Bharat’ vision.
  • The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.
  • This initiative is carried out with the ‘Districts as Exports Hub’ initiative by the Directorate General of Foreign Trade (DGFT), Department of Commerce.
  • Process:
    • Under the ODOP initiative, all products have been selected by States/UTs by taking into consideration the existing ecosystem on the ground, products identified under Districts as Export Hubs (DEH), and GI-tagged products.
    • The finalized list is communicated to the Department for Promotion of Industry and Internal Trade (DPIIT) by the relevant Department of States/UTs.
    • All activities including exhibitions, capacity building, etc. are undertaken at the State/UT and district level, in consultation and coordination with the States/UTs.

 


Q1) What is a geographical indication (GI)?

A geographical indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. In order to function as a GI, a sign must identify a product as originating in a given place.

Source: From ‘Jeetu the dear’ to Lucknow’s chikankari, Khelo India winners being given ODOP gifts