One District One Product (ODOP) Programme

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Recently, One District One Product (ODOP) programme under Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry collaborated with an e-commerce player, Groyyo to onboard aggregators selling ODOP-identified products on its platform.

About One District One Product (ODOP) programme:


  • It was launched by the Ministry of Food Processing Industries in 2018.
  • Objective: To help districts reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially, in rural areas.
  • This initiative aims to turn every district in India, into an export hub through promotion of the product in which the district specialises. 
  • The initiative plans to accomplish this by scaling manufacturing, supporting local businesses, finding potential foreign customers and so on, thus helping to achieve the ‘Atmanirbhar Bharat’ vision.
  • The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.
  • This initiative is carried out with the ‘Districts as Exports Hub’ initiative by the Directorate General of Foreign Trade (DGFT), Department of Commerce.


What is the process?

  • Under the ODOP initiative, all products have been selected by States/UTs by taking into consideration the existing ecosystem on the ground, products identified under Districts as Export Hubs (DEH), and GI-tagged products.
  • The finalized list is communicated to the Department for Promotion of Industry and Internal Trade (DPIIT) by the relevant Department of States/UTs.


Q1) What are GI tagged products?

GI (Geographical Indication) tagged products refer to products that have been granted the status of Geographical Indication under the intellectual property rights law of a country. Geographical Indication is a form of intellectual property protection that is used to identify a product as originating from a specific geographical region and possessing certain qualities, characteristics, or reputation attributable to that origin.

Source: Products under One District One Product programme onboarded and tagged on Groyyo’s e-commerce platform