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A function was recently held to commemorate the success of the “SWAYATT” initiative.


  • It was launched in February 2019 by the Union Ministry of Commerce & Industry.
  • It is an initiative to promote Start-ups, Women, and Youth advantage through e-transactions on Government e-Marketplace (GeM).
  • The intent was to promote the inclusiveness of various categories of sellers and service providers on the portal.

Government e-Marketplace (GeM):

  • GeM is an Online Market platform set up under the Directorate General of Supplies and Disposals (DGS&D), Ministry of Commerce and Industry, in 2016.
  • It is a one-stop portal to facilitate online procurement of common-use Goods & Services required by various Government Departments / Organizations / PSUs.
  • The purchases through GeM by Government users were made mandatory by the Ministry of Finance.
  • It aims to enhance transparency, efficiency, and speed in public procurement.
  • GeM is a completely paperless, cashless, and system-driven e-market place.


Q1) What is Startup India?

It is a flagship initiative of the Government of India, intended to catalyse startup culture and build a strong and inclusive ecosystem for innovation and entrepreneurship in India.

Source: PIB