What is MAARG Platform?

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What is MAARG Platform? Blog Image


The Union Commerce and industry minister will launch the mentorship, advisory, assistance, resilience and growth (MAARG) platform on 16th January 2023 in New Delhi.


  • It is the National Mentorship Platform by Start-up India to help and guide new start-ups to grow and flourish. 
  • It is a one-stop platform to facilitate mentorship for start-ups across diverse sectors, functions, stages, geographies, and backgrounds. 
  • Nodal Ministry: Launched by the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry

What are the objectives? 

  • To provide sector-focused guidance, handholding, and support to start-ups throughout their lifecycle.
  • To establish a formalized and structured platform that facilitates intelligent matchmaking between the mentors and their respective mentees 
  • To facilitate efficient and expert mentorship for start-ups and build an outcome-oriented mechanism that allows timely tracking of mentor-mentee engagements. 

Implementation of MAARG Initiative: 

  • Phase I: Mentor Onboarding 
  • Successfully launched and executed, 400+ expert mentors are on board across sectors.
  • Phase II: Startup Onboarding 
  • DPIIT launched the onboarding of startups on the MAARG Portal with effect from 14th November 2022 
  • Phase III: MAARG Portal Launch and Mentor Matchmaking. 
  • Final launch where the mentors will be matched to the startups DPIIT has initiated the onboarding process of startups under Phase II.


Q1) What is Startup India Seed Fund Scheme?

It is a seed fund scheme under which financial assistance to startups for proof of concept, prototype development, product trials, market entry, and commercialization will be given.

Source:Piyush Goyal to launch MAARG portal for startup mentorship