Joha Rice

Joha Rice Latest News

Recently, India has facilitated the export of 25 metric tonnes of Assam’s GI-tagged Joha Rice to the United Kingdom and Italy.

About Joha Rice

• It is an indigenous rice of Assam.
• It is an indigenous aromatic rice variety known for its distinct fragrance, fine grain texture and rich taste.
• It is grown in the Sali/ Kharif season.
• Major Joha varieties included in this are Kola Joha, Keteki Joha, Bokul Joha and Kunkuni Joha.
• This rice is also rich in several antioxidants, flavonoids, and phenolics.
• It has got a Geographical Indication (GI) tag in 2017.
• This rice variety has two unsaturated fatty acids viz., linoleic acid (omega-6) and linolenic (omega-3) acid.
  • These essential fatty acids (which humans cannot produce) can help maintain various physiological conditions.

What is a Geographical Indication Tag?

• It is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.
• This is typically used for agricultural products, foodstuffs, wine and spirit drinks, handicrafts and industrial products.
• The Geographical Indications of Goods (Registration and Protection) Act, 1999 seeks to provide for the registration and better protection of geographical indications relating to goods in India.
• This GI tag is valid for 10 years following which it can be renewed.

Source: News On Air

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