FICCI FRAMES 2026, Venue, Theme, Dates & Significance

FICCI FRAMES 2026 is the 26th edition of FICCI’s flagship convention on India’s media and entertainment industry. It is being held on 29-30 September 2026 at the Grand Hyatt, Mumbai. The convention brings together policymakers, media executives, filmmakers, actors, creators, technology companies, investors, broadcasters and digital platforms to discuss the changing landscape of the media and entertainment sector.

FICCI FRAMES 2026 Overview

FICCI FRAMES 2026 is the 26th edition of FICCI’s flagship media and entertainment convention, bringing together industry leaders, policymakers, creators and technology innovators on 29–30 September 2026 at the Grand Hyatt, Mumbai.

FICCI FRAMES 2026 Theme

The theme of FICCI FRAMES 2026 is “India’s Media Moment: Creating Value in an Age of Infinite Content.” It focuses on how India can convert the rapid expansion of content, digital platforms and audience reach into sustainable economic and creative value.

‹ ›

Key Initiatives at FICCI FRAMES 2026

• Frame Your Idea (FYI): A structured platform connecting emerging writers and creative talent with producers, content platforms and industry professionals.
• Talent Discovery: Provides new creators with opportunities to present their ideas, scripts and creative concepts to industry stakeholders.
• Industry Networking: Facilitates meaningful connections between writers, producers, studios and digital platforms.
• Content Development: Helps bridge the gap between creative ideas and commercial content production.
• BAF Awards: The Best Animated FRAMES (BAF) Awards recognise excellence and innovation in animation, VFX, gaming, comics and emerging technologies.
• Creative Excellence: Provides recognition to outstanding creative and technical talent in the animation and digital entertainment ecosystem.
• AVGC-XR Promotion: Supports greater visibility for Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR).
• Emerging Technologies: Highlights the role of digital technologies and innovation in transforming the media and entertainment industry.

FICCI FRAMES 2026 Significance

FICCI FRAMES 2026 is significant as India’s media and entertainment sector is undergoing rapid changes due to digitalisation, AI, streaming platforms, changing audience preferences and emerging content formats.

• Industry-government dialogue: It provides a platform for interaction between policymakers and industry stakeholders on issues affecting the sector.
• Technology and innovation: Discussions focus on AI, digital platforms, gaming, XR, VFX and other emerging technologies.
• Creator economy: The convention highlights opportunities for independent creators and new forms of content production.
• Global collaboration: It facilitates international partnerships, investment and knowledge exchange.
• Employment generation: The expansion of the creative economy is creating opportunities across technical, creative and managerial fields.
• Content monetisation: The event examines how increasing content production can be converted into sustainable commercial value.
• Cultural outreach: Indian films, television, digital content and other creative products can strengthen India’s presence in global entertainment markets.

India’s Media and Entertainment Economy

India’s media and entertainment industry has expanded significantly with the growth of television, digital media, OTT platforms, gaming, advertising, films, sports and live entertainment.

According to the FICCI-EY Media & Entertainment Report released in March 2026, the sector grew by 9% in 2025 to ₹2.78 lakh crore and directly employed around 2.75 million people. It is projected to reach around ₹3.3 lakh crore by 2028.

Major Components of the Sector

• Television: Continues to remain an important part of India’s entertainment ecosystem.
• Digital media: Growing internet and smartphone penetration has expanded digital content consumption.
• OTT and streaming: Streaming platforms have changed how audiences access films, series and other content.
• Film industry: Indian cinema continues to contribute to employment, investment and cultural exports.
• Gaming: Online and digital gaming is emerging as an important part of the creative economy.
• AVGC-XR: Animation, Visual Effects, Gaming, Comics and Extended Reality offer opportunities for technology-driven creative industries.
• Sports media: Live sports broadcasting and digital sports consumption are becoming major components of the media ecosystem.
• Creator economy: Social media and digital platforms have enabled individual creators to reach large audiences and develop new revenue models.

Policy Issues in the Media and Entertainment Sector

The rapid growth of digital media, OTT platforms, AI and the creator economy has created new regulatory, legal, technological and ethical challenges for India’s media and entertainment sector.

• Copyright and IPR: Protecting creative works from piracy, unauthorised reproduction and misuse, including the use of copyrighted content for AI training.
• Artificial Intelligence: Addressing concerns related to AI-generated content, consent, copyright, deepfakes, attribution and employment.
• OTT Regulation: Balancing freedom of expression, content regulation, user safety and platform accountability.
• Digital Piracy: Strengthening mechanisms to prevent unauthorised distribution and monetisation of films, music and other digital content.
• Data Privacy: Ensuring responsible collection, processing and use of consumer data by digital platforms.
• Deepfakes and Misinformation: Developing effective safeguards against manipulated audio, video and images that can undermine public trust.
• Creator Rights: Ensuring fair contracts, remuneration, intellectual property protection and transparency for creators.
• Skill Development: Building a skilled workforce in animation, VFX, gaming, AI, XR and digital production.
• Global Competitiveness: Promoting international collaborations, investment, co-productions and global distribution of Indian content.

Conclusion

FICCI FRAMES 2026 reflects the transformation of India’s media and entertainment industry from a primarily traditional sector into a technology-driven and globally connected creative economy. Its theme, “India’s Media Moment: Creating Value in an Age of Infinite Content,” highlights the central challenge of converting growing content production and audience reach into sustainable economic and creative value.