Bharat Tulip

Bharat Tulip Latest News

Recently, the Ministry of Social Justice & Empowerment has introduced BHARAT TULIP at the Mysuru Dasara Exhibition Grounds at Mysuru in Karnataka.

About Bharat Tulip

• Bharat Tulip (Traditional Artisans’ Upliftment Livelihood Programme) was launched in 2024.
• It is an initiative by the National Backward Classes Finance and Development Corporation (NBCFDC) under the Ministry of Social Justice and Empowerment.
• It is a transformative platform designed to empower marginalized artisans by integrating them into the global digital economy.
• Objectives
  • Empower artisans with access to digital marketplaces.                      
  • Enable artisans to participate in domestic/global trade fairs, exhibitions, and fashion shows.                     

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Functions of Tulip

• E-Commerce Integration: Tulip collaborates with leading e-commerce platforms to expand artisans’ reach and boost sales opportunities.                     
  Facilitating Sales: It enables artisans to sell high-quality products through digital marketplaces.
• Quality Assurance: Ensuring rigorous quality checks so that only premium products are delivered directly to customers.                      
• Skill Development: Providing essential training to artisans to improve craftsmanship and market readiness.                      
• Global Outreach: Expanding artisans’ presence on international B2C platforms to tap into global markets.                      
• Participation in Fair: Offering artisans opportunities to showcase and sell their products at national and international fairs, opening new revenue streams.

Source: PIB