eSARAS Platform

eSARAS Platform Latest News

eSARAS platform has significantly expanded its reach over the years and more than 8.62 crore women Self-Help Group members now have access to a digital storefront through eSARAS. 

About eSARAS Platform

• It is developed by the Ministry of Rural Development under the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM).
• eSARAS is the official online marketplace built exclusively for products made by women Self-Help Groups and their federations. 
• It has emerged as a flagship initiative that combines Digital India’s technological framework with grassroots entrepreneurship.
• The platform lists local products across major categories:
  • Home and Living
  • Women’s Apparel and Accessories
  • Men’s Apparel and Accessories
  • Personal Care
  • Food Items
  • Kids Toys & Accessories

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Features of eSARAS Platform

• It enabled artisans to sell directly to consumers without relying on multiple intermediaries. 
• It is integrated with the Open Network for Digital Commerce (ONDC) and UMANG platform.
• To cater to institutional and corporate buyers, the Ministry has introduced the premium “SARAS Shakti Collection”, a curated range of products.
• Significance: It is positioning India’s rural artisans to compete in larger markets without losing the authenticity of their craft. 

Source: PIB