MyLIC and Super Sales Saathi Mobile Applications

MyLIC and Super Sales Saathi Latest News

Life Insurance Corporation of India (LIC) recently launched two advanced mobile applications—MyLIC and Super Sales Saathi.

About MyLIC and Super Sales Saathi

• These are two advanced mobile applications launched by Life Insurance Corporation of India (LIC); MyLIC for customers and Super Sales Saathi for its vast network of intermediaries.
• MyLIC App:
  • It offers a comprehensive, 360-degree digital experience, integrating multiple services into a single platform. 
  • Designed to reduce paperwork and improve convenience, it empowers policyholders to manage their insurance needs seamlessly.
  • Key features include:
    • View and manage entire insurance portfolio in one place
    • Instant premium payments
    • Real-time tracking of policy benefits
    • Paperless policy loans
    • Online policy updates and revival of lapsed policies
    • Digital purchase of new insurance plans
    • Fast and secure e-KYC
  • The app aims to put customers in control of their financial protection journey while ensuring faster and more transparent services.
• Super Sales Saathi App:
  • It is tailored for LIC’s intermediaries and agents, enabling them to enhance productivity and customer service through advanced digital tools.
  • Key capabilities include:
    • Digital sales and marketing tools
    • Real-time policy status tracking
    • Automated reminders for follow-ups
    • Integrated communication with customers
    • AI-driven insights to improve customer value
    • Digital sales kits and product explainers
    • Performance dashboards for tracking targets and achievements
  • This platform is expected to significantly improve efficiency across LIC’s vast distribution network.
• Both applications are built on LIC’s DIVE (Digital Innovation & Value Enhancement) platform, which provides a secure, integrated, and scalable digital infrastructure.
• The platform is designed to deliver a seamless experience across customers, intermediaries, and employees—ensuring faster processing, enhanced security, and improved service delivery.

Source: PIB

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