Paryatan Mitra And Paryatan Didi Initiative

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About Paryatan Mitra And Paryatan Didi Initiative:

The primary aim of this initiative is to elevate the overall experience for tourists in destinations, by having them meet ‘tourist-friendly’ people who are proud Ambassadors and Storytellers for their destination.
The vision of this initiative is to welcome one and all to experience Incredible India through Incredible Indians, thereby creating a more welcoming, hospitable, and memorable experience for tourists when in India.
Paryatan Mitra and Paryatan Didi were piloted in six tourist destinations across India: Orchha (Madhya Pradesh), Gandikota (Andhra Pradesh), Bodh Gaya (Bihar), Aizawl (Mizoram), Jodhpur (Rajasthan), and Sri Vijaya Puram (Andaman & Nicobar Islands).
Features
- Under this special emphasis is being placed on the training of women and youth to enable them to develop new tourism products & experiences like heritage walks, food tours, craft tours, nature treks, homestay experiences, and other innovative tourism products based on the potential of the destination.
- This training is driven by the ‘Athithi Devo Bhava’ philosophy i.e treating tourists as honored guests.
- It is also envisioned that locals leverage these skills to obtain gainful employment going forward as homestay owners, food & cuisine experience providers, cultural guides, natural guides, adventure guides, and other roles in tourism.
- Tourism-specific training is being followed by general training in digital literacy and digital tools to ensure that the experiences they create are discoverable and visible to tourists, nationally and globally.

Q1: What is the aim of the Incredible India 2.0 Campaign?

It aims to shift from generic promotions to promotional plans specific to the market and content creation with thematic creatives depending on different niche products such as spiritual, medical, and wellness tourism.

Source: Tourism Ministry Launches ‘Paryatan Mitra’ And ‘Paryatan Didi’ On World Tourism Day