Ideas4LiFE portal

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About Ideas4LiFE portal:

It was launched for inviting ideas related to products and services, which induce behavioral changes related to environment-friendly lifestyles.
This initiative aims to encourage and motivate students, faculty and research scholars to contribute their innovative ideas to the global initiative of Mission LiFE.
It is a remarkable opportunity for inspired minds to participate in global movement dedicated to environmental sustainability.

Key facts about Mission LiFE

Mission LiFE, or Lifestyle for Environment, is an India-led global mass movement to nudge individual and community action to protect and preserve the environment.
It was launched at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow in November 2021.
The program hopes to “mobilize one billion Indians as well as people in other countries to become individuals who practice sustainable lifestyles.
It emboldens the spirit of the P3 model, i.e., Pro Planet People.
It aims at following a three-pronged strategy for changing people’s collective approach towards sustainability,
- nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand)
- enabling industries and markets to respond swiftly to the changing demand (supply)
- to influence government and industrial policy to support both sustainable consumption and production (policy).

Q1: What Is Nudge Theory?

“Nudge theory” is a behavioral science concept that proposes people’s decisions and behaviors can be influenced in predictable ways by small changes in how choices are presented.

Source: Shri Bhupender Yadav launches Ideas4LiFE portal for inviting ideas related to products and services for inducing behavioral changes related to environment-friendly lifestyles