National Digital Tourism Stack

National Digital Tourism Stack Latest News

Recently, the Ministry of Tourism on World Tourism Day 2026  launched the National Digital Tourism Stack and the National Mission for Alternative Destinations ­— ­­­­Dekho Apna Desh Campaign 2.0. 

About National Digital Tourism Stack

• It is an open digital public infrastructure initiative aimed at making tourism offerings more discoverable, accessible and trustworthy.
• Developed by: It is being developed in collaboration with Open Network for Digital Commerce (ONDC) and the support of International Centre for DPI Innovation and Advancement (ICDIA),
• Features
  • It will enable tourism providers to make their offerings available across participating platforms, supported by capabilities such as verified identities and supplier credentials, search and discovery, payments, ratings and grievance redressal.
  • It is envisaged as a collaborative effort involving the Ministry, States, Union Territories and industry, the programme will be implemented in phases with a pilot planned for January 2027.

Key Facts about National Mission for Alternative Destinations

• It is a mission for distribution of tourism demand and promotion of lesser-known destinations under Dekho Apna Desh Campaign 2.0.
• It seeks to promote tourism-ready, lesser-known destinations across India to diversify domestic tourist flows, improve visitor experience and create opportunities for local communities and tourism enterprises.

Four Pillars of the National Mission for Alternative Destinations

• Selection of destinations: States and Union Territories will nominate tourism-ready destinations with a distinct appeal, adequate infrastructure and accommodation capacity to receive additional visitors, and willingness to share tourism data.
  • The pilot themes: Mountain alternatives, coastal and waterfront alternatives, heritage and cultural destinations, and regional pilgrimage alternatives.
• Packaging of tourism products: Selected destinations will be developed into bookable tourism products and themed itineraries integrating accommodation, transport, food, experiences and local activities.
  • The packages will connect artisans, self-help groups, guides, food vendors and cultural groups with tourism opportunities, enabling greater participation by local communities.
• Joint promotion: Destinations will be promoted through coordinated campaigns with States, Union Territories and industry partners.
• Data-driven management: A national tourism monitoring dashboard or framework will support destination management by tracking tourist footfall, carrying capacity and visitor feedback.

Source: PIB

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