DigiDukaan

DigiDukaan Latest News

Recently, the Department for Promotion of Industry and Internal Trade (DPIIT), in collaboration with the Open Network for Digital Commerce (ONDC), convened a Consumer Packaged Goods (CPG) Roundtable and discussed DigiDukaan. 

About DigiDukaan

• It is an Open Network for Digital Commerce (ONDC’s) initiative.
• It is aimed at digitising kirana stores for B2B procurement.
• It is designed to improve efficiency across the value chain.
• Key Features of DigiDukaan
  • For Kirana Stores:  It enables kirana stores to improve margins through direct procurement by offering better visibility of schemes, improved fill rates and enhanced working capital management.
  • For distributors: The initiative facilitates wider market reach without additional field costs through order and collection digitisation, while improving retailer coverage.
  • For brands: It provides direct access to retailer demand signals, retail counters, and more effective deployment and tracking of schemes.
  • DigiDukaan has already gained early traction in Hyderabad, where more than 10,000 retailers 

Key Facts about Open Network for Digital Commerce

• It was launched in April 2022.
• It is a network based on open protocol and will enable local commerce across segments, such as mobility, grocery, food order and delivery, hotel booking and travel, among others, to be discovered and engaged by any network-enabled application.
• It aims to create new opportunities, curb digital monopolies and by supporting micro, small and medium enterprises and small traders and help them get on online platforms.
• It is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry.
• It envisions creating a level playing field for sellers, buyers, and service providers across India, particularly small and medium enterprises (MSMEs).
• It will enable local commerce across segments, such as mobility, grocery, food order and delivery, hotel booking and travel, among others, to be discovered and engaged by any network-enabled application.

Source: PIB

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