SHE-MART Initiative

SHE-MART Initiative Latest News

The Ministry of Rural Development (MoRD) has initiated a nationwide roadmap for the creation of women-led rural marketing ecosystems through SHE-MARTs initiative. 

About SHE-MART Initiative

• SHE-MART (Self Help Entrepreneurs-Marketing Avenues for Rural Transformation) is a Government of India initiative to empower women entrepreneurs by creating community-owned retail outlets within cluster-level federations of self-help groups.
• It is aimed at creating stronger market linkages, improving visibility of local products, strengthening SHG institutions, and enabling women entrepreneurs to expand and scale their businesses.
• SHE Mart will primarily support SHG-made goods including handicrafts, textiles, food products, agricultural produce, and value-added processed products.
• Nodal Ministry:  Ministry of Rural Development, implemented under Deendayal Antyodaya Yojana-National Rural Livelihoods Mission.

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Key Features of SHE-MART Initiative

• Community-Owned Retail Outlets: Retail outlets owned and managed by local women’s groups within cluster-level federations, ensuring community control and ownership.
• Direct Market Access: Creating structured retail platforms for women entrepreneurs to sell products and access formal markets without intermediaries.
• Economic Growth: Moving women up the economic value chain from income generation to enterprise ownership, transforming them from earners to business owners.
• Permanent Infrastructure: Permanent retail points for SHG-made goods with value-added product support, ensuring sustainable business operations.
• Empowerment: Greater control over markets, branding, and sustainable income generation, empowering women economically and socially.

Source: DD News