Advertising Standards Council of India

Table of Contents☰

About Advertising Standards Council of India (ASCI):

It is a voluntary self-regulatory organization of the advertising industry in India.
Established in 1985, ASCI is registered as a non-profit company under Section 25 of the Company Act.
ASCI is committed to the cause of self-regulation in advertising, ensuring the protection of the interests of consumers.
ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation, which requires advertisements to be legal, decent, honest, and truthful and not hazardous or harmful while observing fairness in competition.
ASCI looks into complaints across all media, such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/web-site, product packaging, brochures, promotional material, and point of sale material, etc.
Structure:
- A Board of Governors, which includes 16 members drawn from prominent businesses, media agencies, and advertisers, among others.
- The Consumer Complaints Council (CCC), a body that investigates complaints and decides whether advertisements adhere to the Advertisement Standards Council of India Code.
- A Secretariat, headed by the Secretary General, oversees the day-to-day operations of the organisation.
While ASCI is not a government body, its role has been widely acknowledged, and in 2006, the Ministry of Information and Broadcasting issued a mandate requiring all TV advertisements in India to follow ASCI’s codes.
ASCI is a part of the Executive Committee of the International Council on Ad Self-Regulation (ICAS).

Q1: What is the International Council on Ad Self-Regulation (ICAS)?

ICAS is a global platform which promotes effective advertising self-regulation. ICAS members include self-regulatory organizations (SROs) as well as regional and international organizations working to promote adverts which are legal, decent, honest and truthful.

News: Real Estate and Betting top ASCI half-yearly complaints