What is Artificial Intelligence (AI) washing

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About Artificial Intelligence (AI) washing:

It is a deceptive promotional practice that exaggerates or outright lies about a product or service’s use of artificial intelligence (AI).
Objective: To capitalize on people’s interest in AI and make an offering seem to be more cutting-edge than it really is.
- For example, a company may claim their chatbot is “Powered by the latest AI technology” when in reality, it simply matches keywords with pre-written responses.
It is a term derived from greenwashing, where companies exaggerate their environmental friendliness to appeal to customers.
Similarly, businesses that claim to have integrated AI into their products, when they’re actually using less sophisticated technology, can be accused of AI washing.
It is found that the companies had made false statements to their clients about providing ‘expert AI-driven forecasts’ and using machine learning to manage retail client portfolios.
Problems
AI washing can have concerning impacts for businesses, from overpaying for technology and services to failing to meet operational objectives the AI was expected to help them achieve.”
Meanwhile, for investors it can make it harder to identify genuinely innovative companies.

Q1: What is Artificial Intelligence (AI)?

It is an emerging technology that enables computers and machines to simulate human intelligence and problem-solving capabilities. It involves the development of algorithms and models that enable computers to perform tasks that would typically require human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making.

Source: Hype over reality: How AI washing can dent businesses and delude users