About Artificial Intelligence (AI) washing:
- It is a deceptive promotional practice that exaggerates or outright lies about a product or service’s use of artificial intelligence (AI).
- Objective: To capitalize on people’s interest in AI and make an offering seem to be more cutting-edge than it really is.
- For example, a company may claim their chatbot is “Powered by the latest AI technology” when in reality, it simply matches keywords with pre-written responses.
- It is a term derived from greenwashing, where companies exaggerate their environmental friendliness to appeal to customers.
- Similarly, businesses that claim to have integrated AI into their products, when they’re actually using less sophisticated technology, can be accused of AI washing.
- It is found that the companies had made false statements to their clients about providing ‘expert AI-driven forecasts’ and using machine learning to manage retail client portfolios.
- Problems
- AI washing can have concerning impacts for businesses, from overpaying for technology and services to failing to meet operational objectives the AI was expected to help them achieve.”
- Meanwhile, for investors it can make it harder to identify genuinely innovative companies.
Q1: What is Artificial Intelligence (AI)?
It is an emerging technology that enables computers and machines to simulate human intelligence and problem-solving capabilities. It involves the development of algorithms and models that enable computers to perform tasks that would typically require human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making.
Source: Hype over reality: How AI washing can dent businesses and delude users
Last updated on July, 2025
→ UPSC Notification 2025 was released on 22nd January 2025.
→ UPSC Prelims Result 2025 is out now for the CSE held on 25 May 2025.
→ UPSC Prelims Question Paper 2025 and Unofficial Prelims Answer Key 2025 are available now.
→ UPSC Calendar 2026 is released on 15th May, 2025.
→ The UPSC Vacancy 2025 were released 1129, out of which 979 were for UPSC CSE and remaining 150 are for UPSC IFoS.
→ UPSC Mains 2025 will be conducted on 22nd August 2025.
→ UPSC Prelims 2026 will be conducted on 24th May, 2026 & UPSC Mains 2026 will be conducted on 21st August 2026.
→ The UPSC Selection Process is of 3 stages-Prelims, Mains and Interview.
→ UPSC Result 2024 is released with latest UPSC Marksheet 2024. Check Now!
→ UPSC Toppers List 2024 is released now. Shakti Dubey is UPSC AIR 1 2024 Topper.
→ Also check Best IAS Coaching in Delhi