Bharat GI, Giving India’s Heritage Products a Global Identity

Bharat GI recently gained international attention when Sundar Pichai, CEO of Google and Alphabet, visited the Bharat GI Coffee Lounge during the India AI Impact Summit 2026.

The lounge was organised by the Department for Promotion of Industry and Internal Trade (DPIIT) to showcase India’s premium GI-tagged coffees. The visit brought global visibility to the Bharat GI initiative and highlighted India’s effort to promote its heritage products on international platforms.

What is Bharat GI?

• Bharat GI is a government initiative to promote India’s Geographical Indication (GI) products under a common national brand.
• It aims to promote India’s GI-tagged products globally under the tagline “A World Exclusive.”
• It was launched by the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry.

What is a Geographical Indication (GI)?

• GI (Geographical Indication) is a label given to products that come from a specific region and have unique qualities, reputation, or characteristics because of that origin (e.g., Darjeeling Tea, Bikaneri Bhujia, Chanderi Saree)
• It is governed by the Geographical Indications of Goods (Registration and Protection) Act, 1999.
• Registration and protection of GI in India is done by the GI Registry under DPIIT.
• Bharat GI is a brand or umbrella identity created to unify and market these GI-tagged Indian products under one national campaign.

Also Read: AI Impact Summit 2026

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Key Features of GI in India

Key features of Bharat GI are: 

• GI protection is valid for 10 years and can be renewed.
• It is a collective right given to producers of a specific region.
• It prevents unauthorized use of the product name.
• It promotes rural development and traditional knowledge.

Also Read: Bharat GenAI

Bharat GI Significance 

Bharat GI is significant due to following reasons: 

• It gives a common identity to scattered GI products and improves recognition.
• It helps Indian artisans and farmers get better prices in global markets.
• It strengthens India’s soft power by showcasing cultural heritage.
• It supports rural employment and traditional skills.
• It connects local production with global demand.