BHARATI Initiative

BHARATI Initiative Latest News

Recently, the Agricultural and Processed Food Products Export Development Authority (APEDA) launched its new initiative BHARATI.

About BHARATI initiative

• BHARATI, stands for Bharat’s Hub for Agritech, Resilience, Advancement and Incubation for Export Enablement.
• It has been designed to empower 100 agri-food and agri-tech startups, accelerate their journey, promote innovation and create new export opportunities for young entrepreneurs.
• It is conceived as APEDA’s vision to achieve $50 billion in agri-food exports for its Scheduled Products by 2030,
• It is structured to complement and enhance industry and government-led incubation programmes in the agriculture, food and food processing sectors.
• It seeks to drive innovation in high-value categories such as GI-tagged agri-products, organic foods, superfoods, novel processed Indian agri-foods, livestock products and AYUSH products.
• The initiative also aims to attract startups working on advanced technologies such as AI-based quality control, blockchain-enabled traceability, IoT-enabled cold chains and agri-fintech, while addressing critical areas like innovative packaging, sustainability and sea protocols.
• BHARATI seeks to resolve export challenges related to product development, value addition, quality assurance, perishability, wastage and logistics.
• By fostering a collaborative ecosystem, the programme will connect agri-food innovators, tech-driven solution providers and SPS-TBT-focused startups to deliver scalable, cost-effective solutions that enhance India’s global competitiveness.
• It will create globally competitive agri-products, fuel demand-driven backward integration for food innovation and boost global demand for Indian food, beverage and processed food products and services.
• The initiative includes a nationwide awareness campaign to engage stakeholders and attract solution-oriented startups from across India, along with an application and selection process through the APEDA website to shortlist 100 startups for the export enablement programme.
• Selected startups will undergo a three-month acceleration programme focusing on product development, export readiness, regulatory compliance, market access and collaborative solutions to address export challenges.
• To strengthen this ecosystem, APEDA will partner with state agricultural boards, agricultural universities, premier institutions like IITs and NITs, industry bodies and existing accelerators to attract startups for agri-export enablement.
• The pilot cohort will serve as a model for a scalable annual incubation programme, driving continuous innovation and long-term export growth.
• Significance: The initiative marks a significant step to strengthen India’s agricultural and processed food exports.

Source: PIB

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