Broadcast Air-Time Scheduler (BATS)

About Broadcast Air-Time Scheduler (BATS): 

• BATS can bring about transparency into the entire operations and make the entire commercial operations very efficient.
• It allows monitoring of booking, billing and payment receipts etc. at various stages and system can provide various reports which are very essential in taking many management decisions.
• BATS has the following important features:
  • To manage the scheduling and billing of advertising orders across multiple stations via one central database.
  • Increases operational efficiency and reduces cost.
  • Media Sales Traffic increases the efficiency of the organization by providing traffic team a flexible solution for planning, scheduling and billing of spots.
  • Ensures accurate billing by effectively managing account hierarchy, different Package and Products etc.
  • Payment processing and collections through integrated Payment Gateway of SBI.

Source : PIB

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