Development Communication and Information Dissemination Scheme

Development Communication and Information Dissemination Scheme Latest News

Recently, the Minister of State for Information and Broadcasting informed the Lok Sabha about the Development Communication and Information Dissemination Scheme.

About Development Communication and Information Dissemination Scheme

• It is a Central Sector Scheme of the Ministry of Information and Broadcasting.
• It supports the information dissemination and citizen outreach of Government programmes/ schemes/initiatives.
• It emphasizes on reaching out to the rural, tribal, remote and urban populations across the country.
• Implementation: The scheme is implemented by the Ministry of Information and Broadcasting through its media units – Central Bureau of Communication (CBC), Press Information Bureau (PIB), and New Media Wing (NMW).
  • CBC carries out a number of public multimedia campaigns for information dissemination about the various schemes of the Government like Swacch Bharat Mission, Pradhan Mantri Awas Yojana- Rural & Urban, Jal Jeevan Mission etc.

What is the Central Bureau of Communication (CBC)?

• It is a unit of the Ministry of Information and Broadcasting.
• Mandate: It has a mandate of providing 360 degrees communication solutions to Ministries, Departments, Public Sector Undertakings (PSUs), and autonomous bodies.
• Background: It was set up on 8th December 2017 by the integration of the erstwhile Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP), and Song & Drama Division (S&DD).
• Function: It is engaged in the process of educating people, both rural and urban, about the Government’s policies and programmes to evoke their participation in developmental activities.

Source: PIB

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