Ideas4LiFE portal

About Ideas4LiFE portal: 

• It was launched for inviting ideas related to products and services, which induce behavioral changes related to environment-friendly lifestyles.
• This initiative aims to encourage and motivate students, faculty and research scholars to contribute their innovative ideas to the global initiative of Mission LiFE.
• It is a remarkable opportunity for inspired minds to participate in global movement dedicated to environmental sustainability.

Key facts about Mission LiFE

• Mission LiFE, or Lifestyle for Environment, is an India-led global mass movement to nudge individual and community action to protect and preserve the environment.
• It was launched at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow in November 2021.
• The program hopes to “mobilize one billion Indians as well as people in other countries to become individuals who practice sustainable lifestyles.
• It emboldens the spirit of the P3 model, i.e., Pro Planet People.
• It aims at following a three-pronged strategy for changing people’s collective approach towards sustainability,
  • nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand)
  • enabling industries and markets to respond swiftly to the changing demand (supply)
  • to influence government and industrial policy to support both sustainable consumption and production (policy).

Q1: What Is Nudge Theory?

“Nudge theory” is a behavioral science concept that proposes people’s decisions and behaviors can be influenced in predictable ways by small changes in how choices are presented.

Source: Shri Bhupender Yadav launches Ideas4LiFE portal for inviting ideas related to products and services for inducing behavioral changes related to environment-friendly lifestyles

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