SWAYATT Initiative Latest News
Recently, the Government e Marketplace (GeM) commemorated six years of Startups, Women & Youth Advantage through e Transactions (SWAYATT) initiative at New Delhi
About SWAYATT Initiative
- It was launched on 19th February, 2019.
- It was conceptualised with a clear objective of invigorating participation of women-led enterprises and youth in public procurement.
- It is rooted in GeM’s foundational pillar of social inclusion, SWAYATT is portal’s commitment to enhance ease of doing business and establish direct market linkages to annual public procurement for startups, women entrepreneurs, Micro & Small Enterprises (MSEs), Self Help Groups (SHGs) and youth, especially those from backward sections of the society.
- Since inception, the initiative is focused at facilitating the training and onboarding of last-mile sellers, developing women entrepreneurship and encouraging participation and small-scale businesses in government procurement.
Key Facts About Government e Marketplace
- It is an Online Market platform that was set up in2016 to facilitate the procurement of goods and services by government ministries, departments, public sector undertakings (PSU) etc.
- It has been envisaged as the National Procurement Portal of India.
- This portal was developed by the Directorate General of Supplies and Disposals (Ministry of Commerce and Industry) with technical support from the National e-governance Division (Ministry of Electronic and Information Technology).
- GeM is a completely paperless, cashless and system-driven e-marketplace that enables procurement of common-use goods and services with minimal human interface.
SWAYATT Initiative FAQs
Q1. What is Swayatt initiative?
Ans. It is a government initiative to promote Start-ups, Women and Youth Advantage Through e Transactions on Government e Marketplace (GeM)
Q2. What is a self-help support group?
Ans. Self-help groups are groups of individuals who come together to address a common issue or condition.
Source: PIB
Last updated on January, 2026
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