Mission Senehjori

Mission Senehjori Latest News

Recently, the Union Minister for Development of North Eastern Region (MDoNER) together with the Hon’ble Chief Minister of Assam launched Mission “Senehjori” – Assam Muga Silk USP.

About Mission Senehjori

• It is a comprehensive cluster-based initiative aimed at transforming Assam’s unique Muga silk sector into a globally competitive, high-value luxury textile ecosystem.
• Objective: It seeks to strengthen the entire Muga silk value chain from host-plant cultivation and silkworm seed production to reeling, weaving, branding, export promotion, digital traceability and tourism.
• Funding:  It has an estimated investment of ₹396–411 crore over a three-year period.

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Key Features of Mission Senehjori

• Cluster Based Approach: It adopts a cluster-based approach covering major Muga silk producing districts of Assam.
• Infrastructure& Institutional Support: It envisages strengthening host plant ecology, establishing modern reeling infrastructure, promoting Farmer Producer Organisations (FPOs), creating Common Facility Centres (CFCs).
• Branding: It enforces GI authentication and builds global market access under the unified brand identity “Senehjori”.
• Convergence Model: It has been conceptualised on the principle of “whole-of-government” approach, with convergence across Central Ministries, the Government of Assam, technical institutions and private-sector partners.

Source: PIB