Trade Enablement and Marketing Initiative

Trade Enablement and Marketing Initiative Latest News

Recently, the Minister of State for Micro, Small and Medium Enterprises informed the Lok Sabha about the Trade Enablement and Marketing Initiative.

About Trade Enablement and Marketing Initiative

• It is a Central Sector Scheme under the Raising and Accelerating MSME Performance (RAMP) Programme.
• The initiative will empower MSMEs with digital tools and guidance to effectively utilize the e-commerce marketplace.
• The key objectives of the TEAM 

• • Facilitating onboarding of MSMEs onto the ONDC network to enable digital commerce participation.
  • Supporting MSMEs in creation of digital product catalogues, branding and packaging improvements.
  • Providing training and capacity building on e-commerce operations, digital marketing, logistics and online payments.
  • Strengthening market linkages and increasing online sales opportunities for participating enterprises.
• Duration: 3 years from 2024 to 2027.
• Eligibility Criteria: All the Udyam registered Micro and Small Enterprises (MSEs) under manufacturing and services sectors will be eligible for benefits under the Initiative.
• Targeted beneficiaries: It envisages benefiting 5 lakh Micro and Small Enterprises (MSEs) of which 50% are to be women owned MSEs.
• Implementing Agency: National Small Industries Corporation (NSIC)
• It has been launched by the Ministry of Micro, Small and Medium Enterprises (MoMSME).

Source: PIB

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