‘Bal Vivah Mukt Bharat’ Campaign

About Bal Vivah Mukt Bharat Campaign

The Bal Vivah Mukt Bharat Campaign was launched by the Ministry of Women and Child Development (MWCD), Government of India, on 27 November 2024.

• It seeks to engage multiple stakeholders in a collective effort to eliminate child marriage in India through awareness generation, community mobilisation and effective enforcement of existing laws.
• The campaign focuses on high-burden districts where child marriage prevalence is high. Initially, it identified seven high-burden states: West Bengal, Bihar, Jharkhand, Rajasthan, Tripura, Assam and Andhra Pradesh. Subsequent government updates identified 257 high-burden districts based on National Family Health Survey-5 (NFHS-5) data.
• It calls upon every State and Union Territory to prepare an action plan to reduce child marriage rates and work towards making India child-marriage-free by 2030.
• According to government data, the prevalence of child marriage in India declined from 47.4% in 2006 to 23.3% in 2019–21.

Objectives of Bal Vivah Mukt Bharat Campaign

• Eliminate child marriage in India through awareness generation, community participation and effective implementation of existing laws.
• Encourage parents, families, community leaders and religious institutions to take collective action against child marriage.
• Strengthen the role of Child Marriage Prohibition Officers (CMPOs) in preventing child marriages.
• Promote the education, empowerment and protection of adolescent girls.

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Bal Vivah Mukt Bharat Portal (Child Marriage Free Bharat Portal)

A key feature of the initiative is the launch of the Bal Vivah Mukt Bharat Portal, a digital platform to raise awareness, report child marriage cases and monitor progress.

Its major features include:

• Online complaint registration: Citizens can register complaints related to child marriage through the portal. These complaints are directed to the concerned CMPOs for timely intervention.
• Monitoring of CMPOs: The portal facilitates the monitoring of Child Marriage Prohibition Officers by strengthening supervision and accountability mechanisms to ensure their active role in preventing child marriages and supporting affected individuals.
• Registration of CMPOs: States and Union Territories are required to register their appointed CMPOs on the portal to facilitate real-time monitoring of cases.
• Central-level monitoring: Nodal officers are assigned at the Centre to monitor the portal and oversee its implementation.
• Public awareness: The portal enhances public access to information and enables better communication, coordination and support for child marriage prevention.

100-Day Special Campaign

• A 100-Day Special Campaign, launched on 4 December 2025, further intensified nationwide efforts to eliminate child marriage.
• It involved awareness and mobilisation activities through educational institutions, religious institutions, marriage service providers, Gram Panchayats and Municipal Wards.