Digital Brand Identity Manual

The Digital Brand Identity Manual ensures a unified digital identity for all government ministries, enhancing accessibility, inclusivity, and citizen engagement.

Digital Brand Identity Manual

Digital Brand Identity Manual Latest News

Recently, the Ministry of Electronics and Information Technology (MeitY) launched the Digital Brand Identity Manual (DBIM) and the inaugural Chief Information Officer (CIO) Conference 2025

About Digital Brand Identity Manual

  • It aims to establish a standardized and cohesive digital identity across all government ministries and platforms, enhancing accessibility, inclusivity, and citizen engagement.
  • The primary objective of the DBIM is to create a unified and consistent digital brand for the Government of India.
  • It is part of the “Gov.In: Harmonisation of Government of India’s Digital Footprint” initiative.
  • The initiative focuses on simplifying and standardizing government websites, ensuring that citizens from diverse backgrounds can easily navigate and access essential government services.
  • By standardizing elements such as color palettes, typography, and iconography, the manual not only ensures uniformity in look and feel but also strengthens the integrity of government-hosted dat
  • This cohesive approach will enable government departments to present a compelling and trustworthy brand presence, both nationally and globally
  • The guidelines extend beyond websites to cover mobile applications and social media platforms, reinforcing a seamless user experience across all digital touch points

Features of Digital Brand Identity Manual Initiative

  • DBIM Toolkit for ensuring uniformity in digital identity.Gov.In CMS Platform for streamlined website management
  • Central Content Publishing System (CCPS) for centralized content governance
  • Social Media Campaign Guidelines to standardize digital communication.

Digital Brand Identity Manual FAQs

Q1. What is a brand identity manual?

Ans. A brand manual is an essential document that acts as the cornerstone in a company’s communication and positioning strategy.

Q2. What does a CMS platform do?

Ans. A content management system helps you create, manage, and publish content on the web. It also helps keep content organized and accessible so it can be used and repurposed effectively. 

Source: PIB

Latest UPSC Exam 2025 Updates

Last updated on July, 2025

UPSC Notification 2025 was released on 22nd January 2025.

UPSC Prelims Result 2025 is out now for the CSE held on 25 May 2025.

UPSC Prelims Question Paper 2025 and Unofficial Prelims Answer Key 2025  are available now.

UPSC Calendar 2026 is released on 15th May, 2025.

→ The UPSC Vacancy 2025 were released 1129, out of which 979 were for UPSC CSE and remaining 150 are for UPSC IFoS.

UPSC Mains 2025 will be conducted on 22nd August 2025.

UPSC Prelims 2026 will be conducted on 24th May, 2026 & UPSC Mains 2026 will be conducted on 21st August 2026.

→ The UPSC Selection Process is of 3 stages-Prelims, Mains and Interview.

UPSC Result 2024 is released with latest UPSC Marksheet 2024. Check Now!

UPSC Toppers List 2024 is released now. Shakti Dubey is UPSC AIR 1 2024 Topper.

→ Also check Best IAS Coaching in Delhi

Vajiram Editor
Vajiram Editor
UPSC GS Course 2026
UPSC GS Course 2026
₹1,75,000
Enroll Now
GS Foundation Course 2 Yrs
GS Foundation Course 2 Yrs
₹2,45,000
Enroll Now
Prelims PowerupTest Series
Prelims PowerupTest Series
₹13000
Enroll Now
UPSC Mains Test Series
UPSC Mains Test Series
₹16000
Enroll Now
UPSC Mentorship Program
UPSC Mentorship Program
₹85000
Enroll Now
Enquire Now