Advertising Standards Council of India

About Advertising Standards Council of India:

• It is a voluntary self-regulatory organisation of the advertising industry in India.
• It was established in 1985 and is registered as a non-profit company under Section 25 of the Company Act.
• It comprises members from marketing, creative, media, and allied companies in India.
• It is committed to the cause of self-regulation in advertising, ensuring the protection of the interests of consumers. 
• Purpose of the ASCI code: To control the content of advertisements, not to hamper the sale of products which may be found offensive, for whatever reason, by some people.
• Functions
  • It seeks to ensure that advertisements conform to its Code for Self-Regulation, which requires advertisements to be legal, decent, honest, truthful, and not hazardous or harmful while observing fairness in competition. 
  • It looks into complaints across all media, such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/website, product packaging, brochures, promotional material, and point-of-sale material, etc.
• It is a part of the Executive Committee of the International Council on Ad Self-Regulation (ICAS).

Q1: What is a Non-Profit Organization?

These are organizations that focus on specific social causes, serving their members or the public at large.

Source: Advertisement authority acted against 101 advertisements featuring celebrities