Ek Ped Maa ke Naam Campaign, Objectives, Features, Importance

Ek Ped Maa Ke Naam Campaign is a nationwide tree plantation initiative launched by Prime Minister Narendra Modi on 5 June 2024, on the occasion of World Environment Day. It encourages people to plant a tree in the name of their mother, connecting environmental protection with the emotional bond between a mother and her child. The campaign aims to promote tree plantation, increase green cover and encourage public participation in environmental conservation. 

Ek Ped Maa Ke Naam Campaign Launch

• Launch: Prime Minister Narendra Modi launched the Ek Ped Maa Ke Naam campaign on 5 June 2024, on World Environment Day, by planting a Peepal tree at Buddha Jayanti Park in Delhi.
• Core Idea: The campaign encourages people to plant a tree in the name of their mother as a symbol of love, gratitude and respect, connecting the nurturing role of mothers with the life-giving role of nature.
• Citizen Participation: The campaign promotes public participation in environmental conservation by encouraging individuals to contribute to tree plantation in a simple and personal way.
• 80 Crore Seedlings: The Ministry of Environment, Forest and Climate Change achieved its target of planting 80 crore seedlings by 25 September 2024, five days ahead of the deadline.
• Large-Scale Participation: Government departments, defence organisations, local communities and other stakeholders participated in the campaign to increase green cover and spread environmental awareness.
• Plantation Record: On 22 September 2024, the 128 Infantry Battalion and Ecological Task Force of the Territorial Army planted more than 5 lakh saplings in one hour in Jaisalmer.

Ek Ped Maa Ke Naam Campaign Objectives and Key Features

• Increase Green Cover: The campaign aims to promote tree plantation, afforestation and greater public participation in environmental protection.
• Ek Ped Maa Ke Naam 2.0: The expanded 2025 phase is a citizen-driven environmental initiative that promotes afforestation while connecting environmental conservation with emotional and cultural values. 
• People’s Participation: The campaign encourages individual responsibility for environmental conservation and promotes wider participation in climate action, similar to the approach of Mission LiFE.
• Participation of Ministries: Various ministries and organisations, including the Ministry of Defence, Ministry of Coal, Ministry of Information and Broadcasting, and Ministry of Agriculture and Farmers’ Welfare, have undertaken plantation drives.
• Skill Development Institutions: The Ministry of Skill Development and Entrepreneurship planted more than 11,778 trees across PMKKs, NIESBUD, ITIs, NSTIs and Jan Shikshan Sansthans.
• Ek Ped Maa Ke Naam App: The dedicated app allows users to plant and dedicate a tree to their mother, upload photographs, add location details and track the tree’s growth and carbon-related information.

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Ek Ped Maa Ke Naam Campaign Importance for Environment and Climate Action

• Environmental Conservation: The campaign supports afforestation, restoration of green cover and environmental awareness by encouraging people to participate directly in tree plantation.
• SDG Linkages: It supports broader environmental goals, particularly SDG 13 (Climate Action) and SDG 15 (Life on Land), through climate responsibility, ecosystem protection and sustainable development.
• Government-Public Collaboration: The participation of government agencies, Armed Forces, NGOs, educational institutions and local communities strengthens collective action for environmental conservation.
• Climate Benefits: Tree plantation can help reduce carbon footprints, improve green cover and support ecological restoration, particularly when planted trees are properly maintained and survive.
• Link with Existing Initiatives: The campaign complements initiatives such as the National Afforestation Programme, CAMPA and Green India Mission, supporting broader afforestation and environmental management efforts.
• Emotional Connection: By linking environmental protection with the bond between mothers and children, the campaign aims to make environmental action more personal and encourage continued participation in protecting nature.